How to do your business on TikTok ShopHow to sell well on TikTok Shop?You need to know these things. Part5

TikTok Shop has certain content guidelines that sellers listing short videos and live streams on the platform must abide by. The product description, hyperlinks, and appearance of creators, as well as the topic of the content, are all subjected to these guidelines. To manage content well, sellers should take note of the following tips:

1. Valid product listings: Products must comply with relevant laws and regulations in the destination markets and TikTok Shop's prohibited guidelines. Sellers should not publish or list any products involving prohibited and restricted items.

2. Infringement of lawful rights: Creators must not infringe on the intellectual property or personal rights of others. This includes using individual images and identities for commercial purposes without permission.

3. Spam and fraud: Any form of spam or fraud is not allowed on the platform, including impersonating others, manipulating platform mechanisms, or attempting to deceive or persuade users.

4. Misleading content: Sellers must not publish misleading or inconsistent content that may result in customer dissatisfaction. All content must be consistent with the actual products, and dishonest information and activities meant to deceive or influence users are prohibited.

5. Short videos and live streams: Any interactions with viewers and customers must be appropriate. It is forbidden to engage in divisive discussions that may cause viewers discomfort without safety protection. Any promise of coupons or discounts during live streaming must be truthful.

6. Sensational and shocking content: Content must not contain violent or graphic imagery likely to scare users, displays of crime, excessive violence, cruelty, or any form of violence without safety protection.

7. Alternative ordering information: Any links or references that encourage customers to leave TikTok Shop to order products are not allowed.

8. Safety and security: Prohibited content including virus malware, spyware, Trojan fishing, and any other types of offensive content that breaches local laws and regulations or social conventions are not allowed.

Sellers must comply with these guidelines, and TikTok Shop will enforce necessary actions against any account found to be negatively affecting the customer experience. To learn more about selling on TikTok Shop, visit TikTok Shop Seller University.