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Grow your small business on TikTok | 5 proven tactics

Introduction

In recent times, TikTok has emerged as a powerful platform for businesses looking to achieve rapid growth and brand awareness. Many companies have become overnight successes thanks to engaging and innovative content that resonates with TikTok's unique audience. If you're eager to harness the potential of this platform for your own business, you've come to the right place. In this article, we will delve into five proven tactics that can help you grow your small business using TikTok.

1. Be a Viewer, Not Just a Creator

Before you start posting content, become an active consumer of TikTok. Spend time on the app watching videos, scrolling through trending content, and familiarizing yourself with the latest micro-trends. This is vital because TikTok content evolves rapidly, and staying in touch with what works on the platform will help you craft relevant and engaging posts.

Why this matters: If you're not actively engaging with TikTok content, you'll likely create posts that miss the mark, making your brand look out of touch. So, set a time limit and enjoy the diverse content available, keeping your finger on the pulse of the platform.

2. Focus on Brand Awareness

Once you're familiar with TikTok, concentrate on increasing your brand awareness. This involves making your content visible to a wider audience. Creating a TikTok business account is a great starting point, as it unlocks features specifically designed for increased visibility and engagement.

Key insight: TikTok is especially effective for brand awareness, with statistics showing that 66% of users found TikTok influential in deciding what to buy. Your content can significantly impact potential customers, even if they weren’t initially looking to purchase.

3. Leverage TikTok Ads and Features

As a TikTok business account holder, take advantage of features such as Spark Ads. This allows you to turn your organically-performing content or content created by others into advertisements. To maximize your ad potential, select posts that highlight your brand effectively.

Additional options available: If video creation intimidates you, consider static ads like carousel or shopping ads, which can effectively promote your products without requiring extensive video production.

4. Create Engaging Content with Structure

When crafting videos, follow a simple three-part structure: the hook, value, and call to action (CTA).

  • Hook: Capture attention immediately with an engaging opening. Experiment with original hooks since classic ones might not work anymore as viewers are increasingly aware of common marketing tactics.

  • Value: Provide viewers with valuable content, whether educational, inspirational, or entertaining.

  • CTA: Encourage engagement by asking your audience to take a specific action, whether it's liking your video, visiting your website, or signing up for an email list.

5. Use TikTok as a Search Engine

Reframe your view of TikTok as a search engine rather than just a social media platform. This mindset shift will help you identify the types of questions your target audience is asking. Create content that directly answers these questions.

Example: If you sell plants, researching common queries like "best house plants for winter" will provide valuable insights that you can incorporate into your content strategy, increasing your visibility when users search for related topics.

6. Collaborate with Influencers

Finally, leverage TikTok influencers to expand your brand’s reach. Avoid common mistakes like partnering with influencers who don’t align with your brand. It’s crucial to choose influencers whose audience resonates with your target market.

  • Additional step: Consider registering your products with TikTok Shop, which allows influencers to monetize their promotions through affiliate commissions, leading to a mutually beneficial relationship.

By implementing these five proven tactics, you can effectively grow your small business on TikTok, harnessing the platform's unique strengths to connect with a broader audience and convert them into customers.

Keywords

TikTok, business growth, brand awareness, Spark Ads, content strategy, influencer marketing, video marketing, CTA, audience engagement, TikTok Shop.

FAQ

1. How do I start using TikTok for my business?
To start using TikTok for your business, create a TikTok business account and begin exploring content trends while actively engaging with users.

2. Why is brand awareness important on TikTok?
Brand awareness is crucial on TikTok as it helps potential customers discover your brand, ultimately driving more traffic and sales.

3. What are Spark Ads?
Spark Ads allow businesses to turn organic content into paid advertisements, increasing the reach and engagement of posts that already perform well.

4. How should I structure my TikTok videos?
A well-structured TikTok video should consist of a hook to grab attention, valuable content for the audience, and a clear call to action at the end.

5. How can I collaborate with TikTok influencers?
To collaborate with TikTok influencers, identify those who align with your brand values and target audience. You can also utilize TikTok Shop for affiliate marketing opportunities.

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