Google Ads Course | Google Ads Full Course

Introduction

Welcome to our YouTube channel dedicated to enhancing your business performance through technology. In this comprehensive course on Google Ads, we will explore the various features, strategies, and best practices to help you effectively leverage this powerful advertising platform.

Introduction

In this series of videos, you’ll gain valuable insights into Google Ads. We will guide you through a detailed exploration of how Google Ads can enhance your business performance, ensuring that you have a thorough understanding of its position within the advertising ecosystem. By the end of this course, you will know which type of Google Ads fits your business objectives, how to align campaign types with business goals, and ensure compliance with Google Ads policies to maximize ad performance.

Meet Your Instructor

My name is Alvin, and I am a digital marketer with over eight years of experience in optimization and translating business objectives into digital marketing strategies. I have worked with organizations like WPP, GroupM, and Tokopedia (now TikTok Shop) and have experience as an international speaker on digital marketing topics. I am thrilled to share my knowledge about Google Ads with you.

The Customer Journey

Understanding the customer journey is crucial. It typically starts with awareness, leads to consideration, and culminates in decision-making and purchase intent. Properly defining this process helps optimize your operations and allows for effective communication with consumers. Google provides many tools, including YouTube, Google Display Network, Google Search Ads, and programmatic advertising, to assist in guiding customers from awareness to purchase.

Google Ads Overview

Google Display Network

The Google Display Network helps to increase brand awareness while also facilitating conversions. Ads can appear on various platforms like Gmail, Google’s own search results, and popular publishers like Forbes. Display ads can serve multiple marketing purposes, such as generating leads or driving traffic to websites.

Search Engine Marketing

When users type queries into search engines, relevant ads appear based on their search terms. For instance, searching for terms like “online MBA” yields various advertisements from institutions paying for sponsored placements. The distinction between paid ads and organic search results is significant: sponsorship indicates that the business paid for visibility.

Shopping Ads

Google Shopping Ads showcase products directly in search results, displaying images, prices, and ratings to encourage purchases. They are designed to increase consideration and drive actual purchases.

Video Advertising

YouTube provides unique advertising opportunities, allowing for targeted campaigns meant to reach larger audiences or achieve specific views. Different ad formats, such as skippable or non-skippable ads, can be chosen based on campaign goals.

Demand Generation Campaigns

Starting in 2025, action campaign videos that focus on increasing conversions will merge with demand generation campaigns that target awareness and consideration. Performance Max campaigns will focus on direct acquisition.

App Promotion

Google Ads also allows for app promotion campaigns aimed at boosting installations and user engagement on both Android and iOS platforms.

Next Steps

In our upcoming video, we will dive deeper into the technical aspects of creating a Google Ads account. Stay tuned for detailed, practical guidance on setting up your account and leveraging Google Ads to enhance your business performance.

Keywords

Google Ads, advertising platform, digital marketing, customer journey, Google Display Network, search ads, shopping ads, YouTube ads, demand generation, performance max, app promotion, business objectives.

FAQ

1. What is Google Ads?
Google Ads is an online advertising platform that allows businesses to display ads on Google's search results and across the Google Display Network.

2. How does the customer journey relate to Google Ads?
The customer journey through awareness, consideration, and decision-making can be effectively targeted and nurtured using various formats and strategies available in Google Ads.

3. What types of Google Ads are available?
Google Ads includes display ads, search ads, shopping ads, video ads on YouTube, and app promotion ads.

4. How do I create a Google Ads account?
Step-by-step instructions for creating a Google Ads account will be provided in our next video, which will guide you through the technical process.

5. Can Google Ads help in increasing app installations?
Yes, Google Ads offers specific campaigns targeted at increasing app installations and user engagement for both Android and iOS applications.