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get more views on tiktok doing these 9 things (tiktok growth iceberg)
Introduction
If you're serious about growing on TikTok in 2024, this guide is for you. Let's delve into the nine layers of the Iceberg Theory for TikTok growth. Each layer contains three key factors essential for your growth, progressing from basic to advanced concepts, so read carefully.
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Layer One: Basics and Eligibility
Factor 1: Avoiding Ineligibility for the For You Feed
Ensure your content is original and not violating copyright rules. TikTok flags and restricts videos that breach these guidelines.
- Disclose AI content to maintain eligibility.
- Don't repost videos as TikTok marks them as non-original after the first upload.
Factor 2: Mastering the Hook
Your hook in the initial 5 seconds is crucial. Utilize verbal hooks, visual hooks, and text hooks to capture viewer attention immediately.
Factor 3: Search Engine Optimization
Optimize for TikTok’s SEO by using relevant keywords and categorizations to make your videos discoverable through search.
Layer Two: Strategic Growth
Factor 1: Understanding Your Total Addressable Market
Identify your niche and its broader umbrella to maximize outreach. Whether targeting social media growth within digital marketing or bodybuilding within fitness, specificity is key.
Factor 2: Aligning with TikTok’s Profitable Features
Incorporate TikTok's profitable features such as Shop videos, series, live streaming, and long-form videos to align with the platform's profitability goals.
Factor 3: Building a Community
Focus on engagement—reply to comments, use stories and live sessions effectively, and create content that builds a community rather than just a following.
Layer Three: Advanced Tactics
Factor 1: Prioritizing Quality Over Quantity
Post one high-quality video a day. This approach leverages TikTok’s shift from showing fresh content to prioritizing the best content.
Factor 2: Ensuring Bingeability
Create bingeable content. Establish a consistent style and topic focus to encourage viewers to consume multiple videos in one sitting.
Factor 3: Leveraging Touchpoints
Maximize interactions through touchpoints like live streams, stories, and engaging posts. This enhances viewer retention and increases chances of repeated exposure.
Keyword
- TikTok growth
- For You feed
- Hook strategy
- SEO optimization
- Total addressable market
- TikTok profitable features
- Building community
- Quality over quantity
- Bingeable content
- Touchpoints
FAQ
Q: Why do my videos get few views suddenly? A: You might be ineligible for the For You feed due to using non-original or undisclosed AI content. Consistency in quality and adhering to TikTok’s guidelines can help maintain visibility.
Q: How can I improve the initial engagement of my videos? A: Use verbal, visual, or text hooks within the first 5 seconds to grab viewer attention.
Q: What are TikTok categorizations, and why do they matter? A: Categorizations are SEO terms above your videos on your profile, helping TikTok identify and serve your content to relevant searches.
Q: How important is the market size for my niche content? A: Understanding your niche size helps tailor your content for broader reach within a relevant audience segment.
Q: What are the benefits of using TikTok’s live feature? A: Lives offer a direct way to engage with your audience, make touchpoints, and increase your chances of being promoted by TikTok due to their profitability.
Q: Why should I focus on quality rather than quantity in my posts? A: Quality posts grant longer shelf life and higher engagement, aligning with TikTok’s current algorithm favoring best content over most recent.
Q: How can I make my content bingeable? A: Develop a consistent style and topic focus, making your account appealing like an episodic TV series that viewers want to watch repeatedly.
Q: How do touchpoints affect my account's growth? A: Touchpoints through lives, stories, and posts keep your content in front of viewers, fostering repeated engagement and higher viewership.