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Full TikTok Ads Tutorial For Shopify Dropshipping 2024

Full TikTok Ads Tutorial For Shopify Dropshipping 2024

Introduction

Hello, it’s Aan from London, and today I'm going to show you a TikTok ad testing strategy that helped me grow from 0 to £28,000 with a brand-new store and aided my student, Manic, in scaling from 0 to £100K. This comprehensive guide will cover TikTok ad testing and scaling strategies designed to help scale your Shopify store to generate £1,000 a day or more.

Testing Strategy

The testing phase is essential for discovering a winning creative you can scale. The product we’re focusing on is priced at 63 quid. Here’s the setup:

  1. Campaign Settings:

    • Objective: Website Conversions
    • Budget: CBO at $ 50/day
    • Pixel: Connected to your store
    • Placements: TikTok only
    • Location: United States and Canada (use Agency accounts to include UK and Australia)
    • Targeting:
      • Gender: All
      • Age: 18+
    • Delivery: 7:00 AM the next day, Dayparting from 7:00 AM to 11:00 PM

  2. Ad Groups:

    • Ad Variations: For different concepts like how-to ads, problem-solution ads, and social proof ads.
    • Creatives: Minimum of 8 to 12 creatives per campaign.

Scaling Strategies

The true value lies in scaling strategies:

  1. Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO):

    • Simultaneously test with CBO at $ 50/day and ABO with three ad groups at $ 20/day each.
    • Increase daily budget based on performance.

  2. Custom Metrics:

    • Create metrics for hook rate and hold rate to assess the first 2 seconds and full video views.

  3. KPI Analysis:

    • Key performance metrics include total cost CPM, CPC, CTR, and landing page view rates.
    • Regularly analyze these numbers to make decisions about campaign adjustments.

Backup Testing Methods

  • Interest Ad Groups:

    • Test with various interest-focused ad groups within winning creatives.
    • Adjust interest categories to match product relevancy.

  • Bid Cap Campaigns:

    • Set a bid cap around your break-even point.
    • Test multiple ad groups with different bid amounts.

Continuous Monitoring and Optimization

  • Cutting Losses:

    • Turn off ad groups and campaigns that don’t perform within the first or second day.
    • Adjust strategy based on real-time data.

  • Horizontal Scaling:

    • Duplicate high-performing campaigns and run them simultaneously.
    • Watch and increase budgets accordingly.

  • Vertical Scaling:

    • Increase daily budgets for successful ad groups without completely changing existing formulas.

  • Creatives Refresh:

    • Continuously test new ad variations by making slight changes to winning creatives.
    • Aim to produce 20-50 new modifications weekly.

Agency Accounts

If you're serious about scaling with reduced bans and lower costs, consider getting an agency account through our $ 50/month Discord service. This includes access to premium tools, weekly calls, and other resources for serious drop shippers.

Keywords

  • TikTok Ads
  • Shopify Dropshipping
  • Testing Strategy
  • Scaling Strategy
  • Custom Metrics
  • KPI Analysis
  • Interest Ad Groups
  • Bid Cap Campaigns
  • Horizontal Scaling
  • Vertical Scaling
  • Creatives Refresh
  • Agency Accounts

FAQ

1. What is the minimum budget needed for TikTok ad testing?

  • A minimum budget of $ 50 per day for your CBO campaign is recommended to gather enough data within 2 days.

2. How many ad creatives should I test initially?

  • Test at least 8 to 12 different creatives to increase the chances of finding a winner.

3. What are some important metrics to monitor during testing?

  • Key metrics include CPM, CPC, CTR, hook rate, and hold rate.

4. How do I handle non-performing ad groups?

  • Turn off ad groups that haven’t generated ad-to-cart actions or purchases after the first day or within the initial budget spent.

5. How can I scale my winning campaigns on TikTok?

  • Duplicate and isolate winning creatives into new campaigns, adjusting budgets upwards based on performance. Use both horizontal and vertical scaling strategies.

6. What is the role of agency accounts in scaling TikTok ads?

  • Agency accounts help reduce bans, lower CPCs, and provide access to more comprehensive targeting options, making them a valuable asset for serious advertisers.

7. How often should I refresh my ad creatives on TikTok?

  • Continuously. Aim to test 20-50 new variations each week to keep your campaigns performing optimally.

This guide provides a comprehensive strategy from testing to scaling TikTok ads for Shopify dropshipping, ensuring you're well-prepared to achieve consistent growth.

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