Published on

[Full Course] $0-$80k In 30 Days Dropshipping (Shopify + TikTok Ads)

Introduction

Scaling a dropshipping brand to over $ 80,000 in just 30 days may sound too good to be true, but it's possible with the right strategies and tools. In this detailed guide, I will break down the exact steps I took to achieve this milestone. From choosing the right product and optimizing the website to creating effective ads on TikTok, I'll share everything you need to know to replicate this success.

Finding the Perfect Product

The first step in my journey was to identify an incredible product. I used PPADS, a premier product research tool that costs over $ 150 a month. With PPADS, I implemented filters to search for ads that were created recently—within the last two days—in major markets like the US, Canada, Germany, and the UK. By focusing on ads with the call to action of "shop now" and over 10,000 impressions, I could assess what products were gaining traction.

I discovered a perfume product aimed at solving a significant problem: attracting one’s ideal partner. The perfume was not merely about pleasing scents but about the transformative effect it promised—becoming irresistible. This strong value proposition appealed greatly to my target audience.

Crafting Engaging Creatives

The number one reason I was able to scale this brand to $ 80,000 was due to the creatives I developed. Initially, I tested eight different angles for our ads, including unboxing and reactions. One angle that emerged as a clear winner featured a simple yet compelling narrative showing a friend trying the product as they prepped for a night out. The ad effectively illustrated the desired transformation without making grandiose promises, thereby creating genuine curiosity.

To ensure that the creatives hit the mark, I completely understood my audience. The hooks needed to be compelling enough to draw viewers in and keep them engaged. An effective strategy includes leveraging curiosity loops—setting up a payoff that the viewer feels compelled to stick around for.

The Power of Variations

When it comes to running ads, it’s often necessary to test multiple iterations. Many ads will flop during testing, but don’t be discouraged. The goal is to extract valuable lessons from these tests to create winning variations. For instance, one successful ad managed to garner 17 million views by effectively demonstrating the product's appeal.

The testing process required continuous refinement of both ad angles and messages. The use of diverse content styles, or modular content, allowed for efficient creation of fresh ads from a single piece of footage by mixing and matching various hooks and benefits.

Optimizing the Website

Once the product was validated, the next step was optimizing the website. I transitioned from a general store to a dedicated one-product store—focused on branding the perfume. This involved numerous split tests on the product page: the layout, offer, and call-to-action. The critical takeaway is that only through rigorous A/B testing can one identify the most effective combination of elements that drives conversions.

Some key features of the product page included:

  • A compelling, irresistible offer with clear discounts.
  • Strong risk reversal strategies like a 30-day money-back guarantee.
  • Effective communication of the product's value through bullet points highlighting benefits.
  • Trust factors, including extensive social proof and secure payment options.

Media Buying on TikTok

When it came to media buying, I focused my efforts primarily on TikTok due to lower CPMs and competitive cost-per-click rates. Running Campaign Budget Optimization (CBO), I continuously refined my strategies by increasing budgets on campaigns that performed exceedingly well. Key metrics like click-through rates and audience engagement helped optimize the ad spend effectively.

Conclusion

In conclusion, scaling a dropshipping business to levels like $ 80k in a mere 30 days is achievable through focused product selection, creative ad strategies, optimized web experiences, and effective media buying. The process involves tweaking and perfecting elements each step of the way, with constant testing and refinement leading to better results.

Keyword

  • Dropshipping
  • TikTok Ads
  • Shopify
  • Product Research
  • Creatives
  • A/B Testing
  • Media Buying
  • Conversion Rate
  • Marketing Strategy

FAQ

Q1: What tools do you recommend for product research?
A1: I highly recommend using PPADS as it provides valuable insights into trending products and ads.

Q2: How important are creatives in dropshipping?
A2: Creatives are crucial. Engaging hooks and visuals greatly influence viewer retention and conversion rates.

Q3: How do I optimize my product page for conversions?
A3: Implement A/B testing for various elements such as your offer, layout, and call-to-action to identify what resonates best with your customers.

Q4: Why focus on TikTok for ads?
A4: TikTok generally offers lower CPMs and higher engagement rates compared to other platforms, which can make ad campaigns more profitable.

Q5: How can I ensure my ads are engaging enough?
A5: By testing multiple angles and hooks, and leveraging curiosity in your messaging to keep potential customers interested.

Read More