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FULL Beginner TikTok Dropshipping Ad Strategy (just copy me)

Introduction

In today's guide, we are diving deep into the world of TikTok ads specifically tailored for beginners. This article will break down the TikTok ads process using simple, clear steps to ensure anyone can follow along, even if you are new to advertising! So, get ready to take notes as we walk through setting up your TikTok advertising account and crafting your first ad campaign effectively.

Getting Started: TikTok Ads Manager

When you first create a TikTok Ads Manager account, your ad account will look pretty bare. The first thing we need to focus on is testing. Creating multiple ad creatives is essential for finding out what works best for your target audience.

Step 1: Testing Your Creatives

I recommend starting with five different creatives. This is a sweet spot for testing. The biggest mistake many beginners make is overcomplicating their ad strategies. It does not need to be complicated!

To create your testing campaign, here's what you need to do:

  1. Create a New Campaign:

    • Click the Create Campaign button.
    • Select Website Conversions.
    • Name your campaign something simple, like "AvoTest."
    • Leave other settings as defaults and click Continue.

  2. Set Up the Ad Group:

    • Name this Ad Group (e.g., Ad Group 1).
    • Make sure your pixel settings are configured correctly. If you aren't sure how, there are several resources available online to help you.
    • Select Complete Payment as your optimization event.
    • Keep your target age range between 18-55, and if your product is gender-specific (like makeup), filter accordingly.
    • Select the United States as your location and adjust language settings to English.
    • Set the budget at $ 20, making sure to keep it low for testing.

  3. Create the Ads:

    • Turn on Smart Creative Ads to help you streamline the process.
    • Add your five captions—three testimonial and two sales-focused.
    • Upload one of your five creatives for initial testing.

Step 2: Duplicating Ad Groups

After setting up your first ad, duplicate the ad group four more times. This way, you can replace each ad group with different creatives without changing other settings. Make sure each duplicate has its creative video uploaded.

Step 3: Monitoring Metrics

Once your campaigns are launched, focus on monitoring the right key performance indicators (KPIs) such as Cost Per Click (CPC) and conversion rates. Here are some target metrics you should aim for:

  • CPC: Ideally below $ 1.
  • CTR: Should be above 1%.
  • Conversions: Aim for at least one per day.
  • Break-Even Conversion Cost: Calculate your profit margin to understand how much you can afford to spend per conversion.

Scaling Your Campaigns

After testing, if you identify one or two ad groups that are performing exceptionally well, it's time to scale. This can be done by:

  1. Creating a New Scaling Campaign: Similar to what you did for your testing campaign, but this time, you will only duplicate your winning ads instead of creating five different ones.
  2. Budget Scaling: Utilize the "three sales, double budget" rule. If you're not hitting three sales for every $ 20 spent, consider lowering your expectations for scaling.

Conclusion

Following these systematic steps should give you a solid foundation for running successful TikTok ads. Remember, the key is not to overthink your creatives and metrics. Get started, let your campaigns run, and adjust as you gather data. With time, you will improve and refine your strategy further.

Keywords

  • TikTok Ads Manager
  • Testing Creatives
  • Smart Creative Ads
  • Key Performance Indicators
  • Cost Per Click (CPC)
  • Click-Through Rate (CTR)
  • Scaling Campaigns

FAQ

Q: How many creatives should I test initially?
A: It's recommended to start with five different creatives for optimal testing.

Q: What budget should I set for initial campaigns?
A: For testing, keep your budget between $ 20 to $ 25 to avoid overspending.

Q: What are the key metrics to monitor after launching my ads?
A: Monitor metrics like CPC, CTR, conversion rates, and break-even CPA for performance evaluation.

Q: How do I know if my campaign is successful?
A: Look for positive trends in metrics such as an increase in conversions and acceptable CPC rates.

Q: How do I scale my successful ads?
A: Duplicate successful ad groups and increase your budget based on the number of conversions you achieve.

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