FBA Export Expansion, Walmart Black Friday Deals, & TikTok Shop x Venmo

Introduction

Welcome to another informative episode of the Helium 10 Weekly Buzz! As we gear up for the bustling shopping season ahead, we're excited to share key updates from Amazon, Walmart, and TikTok. From FBA export expansions to exclusive Walmart deals and new payment options on TikTok, there’s plenty of news that sellers should be aware of.

Amazon's Valid Tracking Rate (VTR) Update

In an important update for sellers, Amazon will implement new Valid Tracking Rate (VTR) guidelines starting January 15, 2025. Maintaining a VTR above 95% for seller-fulfilled listings is essential for ensuring timely and accurate tracking information, which in turn helps foster buyer confidence and satisfaction. The new requirements will differ based on regions and order values, so it is crucial for sellers to familiarize themselves with these changes to keep their accounts healthy.

Brand Tailored Promotions

Amazon has enhanced its brand tailored promotions, allowing sellers to customize offers for specific audiences. Discounts ranging from 10% to 50% can now be targeted toward new customer acquisition, retention, and re-engagement strategies. Sellers can create promotions tailored to specific ASINs or customer behaviors, including those who have abandoned their carts. These promotions will help boost sales and foster deeper brand loyalty.

Expansion of FBA Export Program

Another significant announcement is the expansion of Amazon's FBA export program, which has opened up access to 136 new international destinations. This change will enable millions more international customers to order FBA products from Amazon.com, enhancing global reach for sellers. Sellers should check their shipping restriction settings in Seller Central to align with the new destinations.

More Updates from Amazon

Amazon has also introduced a new feature that will allow product videos on detail pages to be displayed across multiple global stores. This feature aims to increase visibility and improve purchase decisions for customers worldwide. Furthermore, Amazon's new AI assistant, Rufus, has expanded its reach to assist customers in browsing product options more effectively while maintaining high-quality shopping experiences.

Walmart's Black Friday Multi-Event Deal Experience

For those eyeing Walmart's deals, the retailer is bringing back its multi-event deal experience starting November 11, 2024, running through Cyber Monday. Walmart Plus members will enjoy exclusive early access, with significant discounts on popular brands such as Apple, Samsung, and Lego. The return of Walmart's AI-powered shopping assistant promises to make it even easier for customers to find remarkable holiday gifts.

TikTok Shop Welcomes Venmo

In an exciting twist, TikTok has announced a collaboration with Venmo, enabling buyers to enjoy exclusive savings during the Black Friday and Cyber Monday shopping period. Customers will receive 25% off purchases over $ 45 when they select Venmo at checkout. This partnership is a step forward in community-focused commerce, encouraging more users to explore TikTok Shop.

Conclusion

Sellers have many opportunities to optimize their strategies ahead of the holiday season. By staying informed on updates from Amazon and Walmart, as well as new trends using platforms like TikTok, you can position your business for success. Take advantage of the tools and promotions available and tap into the excitement of Black Friday shopping!

Keyword

FBA export program
Valid Tracking Rate (VTR)
Amazon promotions
Walmart Black Friday
TikTok Shop
Venmo partnership
seasonal shopping

FAQ

Q: What is the Valid Tracking Rate (VTR) update on Amazon?
A: Amazon's VTR guidelines will change on January 15, 2025, requiring sellers to maintain a VTR above 95% for seller-fulfilled listings to ensure timely tracking information.

Q: How can sellers utilize brand tailored promotions?
A: Sellers can now create promotions targeting specific audiences and behaviors, setting discounts from 10% to 50% to boost engagement and sales.

Q: What recent changes have been made to the FBA export program?
A: Amazon has expanded its FBA export program to 136 new international destinations, allowing more global customers to access FBA products.

Q: When does Walmart's multi-event deal experience start?
A: Walmart's multi-event deal experience kicks off on November 11, 2024, and runs through Cyber Monday, offering significant discounts and exclusive early access for Walmart Plus members.

Q: What is the TikTok and Venmo collaboration?
A: TikTok has partnered with Venmo to offer exclusive savings during Black Friday and Cyber Monday, allowing customers to receive 25% off purchases over $ 45 when selecting Venmo at checkout.