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FASTEST TikTok Ads Tutorial [Set Up Guide]

FASTEST TikTok Ads Tutorial [Set Up Guide]

Welcome to the fastest TikTok ads tutorial designed to get you set up and running right away. If you prefer a more in-depth tutorial, I have included a link to our course in the description below. With that, let's jump into the process!

Step 1: Sign Up for a TikTok Ads Account

  1. Go to TikTok Ads Registration: Visit business.tiktok.com.
  2. Click Get Started: Fill in your information and complete the registration process.

Once signed up, you will be taken to a dashboard that looks something like this:

TikTok Ads Dashboard

Step 2: Navigate to Ads Manager

Click on the button to go to the Ads Manager. You'll be brought to a page that looks like this:

TikTok Ads Manager

Step 3: Install the Pixel

Before running any ads, it's crucial to install a pixel to track the performance:

  • Go to Tools: Navigate to the Events.
  • Select Web Events: Click on Manage Web Events.
  • Set Up Pixel: This process is straightforward if you're using platforms like Shopify or Wix. If not, follow this detailed tutorial.

Step 4: Create Your First Campaign

Return to the Campaigns Tab and click Create to start your first ad campaign. TikTok ads work similarly to other ad platforms with three main components:

  • Campaigns: Set the objectives.
  • Ad Groups: Define targeting and audiences.
  • Ads: Create the actual ads.

Step by Step:

  1. Select Advertising Objective: Choose Lead Generation for leads or Website Conversions for product sales.
  2. Name Campaign: Input a recognizable campaign name.
  3. No Special Categories: Skip split tests and campaign budget optimization for now.
  4. Hit Continue

Step 5: Set Up Ad Group

Name your ad group and configure the following:

  • Optimization Location: Select your pixel and optimization event (e.g., Add to Cart).

Step 6: Configure Placements and Advanced Settings

  • Select Placements: Opt for TikTok Ads and exclude search results.
  • Advanced Settings: Adjust options such as hiding user comments or allowing downloads.

Step 7: Audience Targeting

Choose your target audience based on demographics:

  • Location: Specify your business location.
  • Genders and Age: Enter specifics (e.g., Age 25+, English-speaking).
  • Spending Power: Set according to your business needs.
  • Custom Audiences: Create if you have remarketing data, otherwise, focus on Interest and Behavior-based audiences.
  • Interest and Behaviors: Explore relevant categories (e.g., Marketing and Advertising under Purchase Intent).

Step 8: Device and Budget Settings

  • Devices and Connectivity: Target all phone devices.
  • Daily Budget: Set at least $ 50/day.
  • Schedule: Start immediately and avoid day-parting unless required.

Step 9: Ad Section and Finalize

  1. Upload Ad Content: Manually upload a video or choose a viral TikTok.
  2. Customize Headline and Call to Action: For example, use "Get 50% off" with "Learn More".
  3. Add URL: Direct button clicks to your website (e.g., products.example.com).

Ignore initial conversion warnings, and finally, click Submit.

Keywords

  • TikTok Ads
  • Ads Manager
  • Pixel Installation
  • Advertising Objective
  • Ad Campaign
  • Audience Targeting
  • Budget and Bidding

FAQ

Q: How do I sign up for a TikTok Ads account? A: Go to business.tiktok.com, click Get Started, and enter your information.

Q: Why do I need to install a pixel? A: The pixel allows you to track the performance of your ads effectively.

Q: What are the main components of TikTok Ads? A: There are three main components: Campaigns, Ad Groups, and Ads.

Q: What should I select as my advertising objective? A: Choose Lead Generation for capturing leads or Website Conversions for selling products.

Q: How should I handle placements and advanced settings? A: Start with selected placements for TikTok Ads only and configure advanced settings according to your preference.

Q: What budget should I start with? A: It's recommended to set a daily budget of at least $ 50.

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