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Facebook + Tik Tok For Motivated Sellers For Wholesaling Real Estate

Introduction

As a real estate investor or wholesaler, generating leads is crucial for your success. If you're looking to move beyond traditional cold calling methods, online marketing platforms like Facebook and TikTok can provide a powerful alternative. In this article, I will share the results from various campaigns we are running, illustrating the effectiveness of these platforms in generating quality leads for your real estate business.

Success with Facebook Campaigns

We’ve been running a successful Facebook campaign for a considerable time. The key to success with these campaigns is the initial setup, which can be challenging; however, once established, they can run effectively for extended periods.

Over the last 30 days, our Facebook campaign has produced:

  • Total Spend: $ 6,800 (overall campaign duration)
  • Total Leads: 289 leads
  • Cost per Lead: $ 23
  • Daily Budget: $ 75 (can be adjusted to $ 35 or $ 50 based on your needs)

Creative Strategies

The campaign primarily targets the top 20 states where we do business. The creatives play a significant role in generating leads. Instead of using only static images, we leverage dynamic creative strategies—a mix of images and videos.

In the last month, the performance breakdown of our creatives revealed:

  • Lead Generation: 97 leads over the past month.
  • Top-Performing Content: Most leads came from video ads, with videos driving the majority of the ad spend based on engagement.

For example, by calling out to property owners who have homes in need of repairs, we establish direct communication and engagement. Scripted messages focus on unique selling propositions, such as:

  • Purchasing properties "as-is"
  • Covering closing costs
  • Offering quick closings

Engaging with Property Owners

Whether targeting inherited property owners or those with properties needing repairs, the message remains clear: we aim to facilitate a smooth transaction catering to the seller’s needs.

The more leads generated, the more deals you can close. This approach creates an abundance mindset, allowing you to sift through leads and identify motivated sellers without the usual pressure of needing to convert every lead.

Jumping Into TikTok Marketing

Similar to our Facebook initiatives, TikTok campaigns are generating comparable lead results.

  • Target Approach: Both nationwide and state-targeted campaigns.
  • Cost per Lead: Approximately $ 22 to $ 25 per lead.

TikTok doesn’t permit image ads, so all content is video-based, which is where we see a competitive advantage. The ads must be engaging, and the focus remains on calling out to sellers, akin to the Facebook strategy.

By analyzing successful ads, we find that motivations like inherited properties consistently generate leads—showing that there is a significant intersection where sellers are looking for quick, hassle-free transactions.

Conclusion

Embracing online platforms like Facebook and TikTok can supercharge your lead generation efforts. By utilizing engaging video content and dynamic creative strategies, real estate investors can connect with motivated sellers more effectively than through traditional methods. If you're interested in adopting these strategies, consider setting up campaigns on both platforms to start generating leads that convert into deals.

Keywords

  • Facebook
  • TikTok
  • Motivated Sellers
  • Real Estate
  • Wholesaling
  • Lead Generation
  • Video Ads
  • Property Owners
  • Inherited Properties
  • Dynamic Creative

FAQ

1. How much does it cost to generate leads on Facebook?

  • Our campaigns have shown a cost of around $ 23 per lead, with various daily budgets available based on your needs.

2. What type of content works best for lead generation?

  • Video content tends to perform better than images, helping generate more engaging ads.

3. Can I run campaigns on TikTok without a personal account?

  • Yes, you can create and manage a business account on TikTok for your advertising needs.

4. How quickly can I start receiving leads using these platforms?

  • Once campaigns are set up, leads can begin coming in almost immediately, often within days of launching the ads.

5. What should I do with the leads I receive?

  • Quickly reach out to leads to assess their motivations and see if they align with your business objectives.

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