DAY 6 - How I pick a $100k/m niche

Introduction

Today marks day six of scaling my new offer, with the goal of reaching $ 100,000 a month in revenue. My agency excels at helping businesses grow through effective paid advertising strategies. The niche we are focusing on is what I like to call "cash medical practices." This includes medical spas, chiropractors, physiotherapists, biohackers, and essentially any health-related business that operates without accepting insurance.

When selecting the businesses to partner with, I adhere to five specific criteria that ensure mutual success and growth:

Client Acquisition: The first thing I look for is whether these practices can easily fill their schedules with high-paying clients. This ensures that they have the potential for substantial revenues, which is beneficial for both them and our agency.
Owner Expertise: I prefer to work with owners and operators who possess high-level skills in their respective fields, such as doctors and dentists. However, it’s crucial that marketing is not one of their strengths. This creates an opportunity for us to step in and fill that gap.
Local Advertising: I have a particular fondness for verticals that require local advertising. The truth is, many marketers struggle with local ad campaigns, making this a prime area where our agency can shine.
People Matter: Working with good people is a priority for me. I find that practitioners in health-related fields, such as chiropractors and med spas, often have some of the nicest personalities you could encounter.
Personal Satisfaction: Lastly, I like to bring a smile to my wife’s face by working with businesses that she enjoys. She has a passion for med spas, and incorporating this into my work makes our partnership both enjoyable and fulfilling.

I invite you to hit subscribe and follow along as I walk you through the journey of transforming these cash medical practices into thriving enterprises by leveraging the power of paid ads.

Keywords

Cash Medical Practices
Paid Advertising
Client Acquisition
Owner Expertise
Local Ads
Good People
Med Spas
Chiropractors
High Paying Clients

FAQ

Q: What are cash medical practices?
A: Cash medical practices are health-related businesses that operate without accepting insurance, such as medical spas, chiropractors, physiotherapists, and biohackers.

Q: Why do you focus on local ads?
A: Many marketers struggle with local advertising, which gives our agency a competitive advantage in this space.

Q: What qualities do you look for in business owners?
A: I look for skilled practitioners whose expertise is not in marketing, allowing us to provide the necessary guidance they need to grow their practices.

Q: How does your wife's opinion influence your niche selection?
A: I prefer to work with businesses that bring her joy, such as med spas, which enhances both personal satisfaction and professional enjoyment.

Q: How can I follow your progress in scaling this offer?
A: You can subscribe to my updates to see how we grow cash medical practices through effective paid advertising strategies.