Daughter's Secret TikTok Account Saves Mother’s Towel Shop #finland #tiktok #business #lifeinfinland

In a heartwarming story that combines the power of social media and family bonds, Sabel Kagan's secret plan to save her mother’s struggling towel shop has succeeded beyond expectations. Faced with the impending closure of her mother Anne’s physical store in Tade due to business difficulties, Sabel secretly created a TikTok account to share their story during the annual Janas week.

Sabel’s video, which featured her mother’s story and their shop's trials and tribulations, quickly took off, garnering thousands of followers and an influx of over 400 orders in a remarkably short time. The sudden increase in demand kept Anne busy as she packed more than a thousand towels. Initially, she attributed the spike in sales to people being on holiday or a recommendation from someone.

When Sabel revealed her secret strategy, Anne was surprised but deeply touched and happy. Now, the mother-daughter duo answers customer messages on TikTok together, turning what seemed like an insurmountable challenge into a thriving family business.

Keywords

Sabel Kagan
TikTok
Towel shop
Business difficulties
Janas week
Social media
Family bonds
Customer engagement
Anne’s store
Tade
Viral video

FAQ

Q: Why did Sabel create a TikTok account for her mother’s shop?
A: Sabel created the TikTok account to save her mother’s struggling towel shop, which was facing business difficulties and the impending closure of its physical store.

Q: How did the TikTok video help the towel shop?
A: The video quickly garnered thousands of followers and resulted in over 400 orders in a short time, significantly boosting the shop's sales and keeping Anne busy packing towels.

Q: What was Anne’s initial reaction to the increase in sales?
A: Anne initially thought the increase in sales was because people were on holiday or due to someone recommending the shop.

Q: How did Anne feel when she found out about Sabel's secret TikTok account?
A: Anne was surprised but also very touched and happy when Sabel revealed the secret.

Q: What are Anne and Sabel doing now?
A: Now, Anne and Sabel are answering customer messages on TikTok together, continuing to engage with their newfound audience.