Create New TikTok Pixel and share access

Introduction

In this article, we will guide you through the process of creating a new TikTok Pixel within your TikTok Ads Account using the TikTok Business Manager. We’ll also cover how to share access to the pixel with other users.

Step-by-Step Guide to Creating a TikTok Pixel

1. Access the TikTok Business Manager

Start by logging into your TikTok Business Manager account.

2. Navigate to Ad Account

Click on your ad account to ensure that you are in the correct place to create the Pixel.

3. Open the Event Manager

Once in your ad account, navigate to the tools icon. Under tools, select Event Manager. This area allows you to manage all data sources.

4. Create a New Data Source

To create a new pixel, you will need to click on Connect Data Source. If you have existing data sources, you will see them listed here. Choose your website as the data source and proceed to the next step.

5. Configure Your Pixel

TikTok will prompt you to set up a URL, but you can skip this for now. You can also choose to integrate with a partner if you're using one. However, we will set up the pixel manually.

6. Selecting Setup Options

Choose the options for TikTok Pixel and Event API (which includes server-side tracking). For this setup, select both and click next.

7. Naming Your Pixel

Here, you will need to name your pixel. For example, you might name it "Smart Pixel".

8. Finalizing Pixel Creation

Click on Create. TikTok will provide you with code to use for your pixel setup. In this case, we’re using Google Tag Manager for the installation, so click on Next and enable advanced matching.

9. URL Setup

After clicking next, TikTok will automatically reload, allowing you to see your new data source.

10. Viewing and Deleting Your Pixel

You can explore your data sources by clicking on them. If you need to delete any data source, simply click on the delete icon next to it.

To share access to your TikTok Pixel, go to the Business Manager and click on User Management. From there, you can add new users by entering their email and assigning them access to your pixel.

Thank you for following this guide! If you found this information helpful, consider subscribing for more tutorials on TikTok Pixel setup and other features.

Keywords

TikTok Pixel
Event Manager
Data Source
Google Tag Manager
Business Manager
Access Sharing

FAQ

Q1: What is a TikTok Pixel?

A: A TikTok Pixel is a piece of code that you add to your website to track user interactions and gather data for advertising purposes.

Q2: How can I create a TikTok Pixel?

A: You can create a TikTok Pixel through the TikTok Business Manager by navigating to your ad account, accessing the Event Manager, and following the steps to set up a new data source.

Q3: Can I manage multiple data sources in TikTok?

A: Yes, you can manage multiple data sources within the Event Manager of your TikTok Business Manager account.

A: To share access, go to User Management in the Business Manager, add the user's email, and assign them access to the pixel.

Q5: Do I need a partner integration to set up my TikTok Pixel?

A: No, you can set up your TikTok Pixel manually without a partner integration, although it is available if you prefer using it.