COMPLETE TikTok Ad Tutorial For Shopify Dropshipping (STEP-BY-STEP)

Introduction

TikTok has revolutionized the e-commerce industry, becoming the second non-gaming app to surpass an all-time high of $ 6 billion in consumer spending. If you're dropshipping and not advertising on TikTok along with Facebook and Instagram, you're missing out on a massive opportunity. This article will guide you through running ads on TikTok, making it simple and profitable.

Meet AC Hampton

Hello, everyone! I’m AC Hampton, an e-commerce coach dedicated to teaching individuals how to start and run profitable dropshipping businesses, regardless of their experience level. Every week, I give out a free one-on-one consulting call to a lucky winner. If you want a chance to win, smash that like button and comment "TikTok" with your biggest takeaway from this article. Stay tuned to see if you’re the lucky winner from last week.

Finding a Winning Product

Before creating ads, you must have a successful product. The great thing about advertising on TikTok is the vast opportunity to promote various products. TikTok favors quick trending products with a "wow" factor. To find these products, my favorite tool is PP Ads.

Using PP Ads

TikTok Ad Search Section: Shows the best ads on the market.
Product Research Section: Displays current products on the market.
Winning Product Section: Highlights trending products.

Navigate to the Product Research Section and filter products by:

Platform: Shopify
Country: United States and Canada
First Ad Date: Last seven days
Ad Impressions: Greater than 1,000

Search for products meeting the criteria of $ 25 to $ 50 price range, a wow factor, problem-solving aspect, and the ability to be marketed with a storyline.

Example Product

A ** Baby Hip Seat Carrier** meets all these requirements. Checking Google Trends confirms the increasing interest in this product around Mother's Day, making it a perfect product to sell during this period.

Using PPSPY Google Chrome Extension

This extension allows you to check if the product on your competitor’s website is getting sales and when the last sale was made. Test the product early in the trend for less competition.

Building Your Shopify Store

Create a Shopify store to start driving traffic. Use my link in the description to get a free trial with no credit card required. Start with a general store to test various products without rebranding the entire store.

Content Creation for TikTok

TikTok users do not like traditional ads. Your ads must be entertaining and creative. Here are five effective ad content styles:

Stitching Method: Grabs attention immediately with a wow factor.
Review Method: Customers see how others use the product.
Green Screen Method: Shows someone cropped in front of the ad.
Voiceover Method: Describes the product features.
Storytelling Method: Tells a story to keep viewers engaged.

Create multiple styles of content to test what works best. Order your product and create content quickly or use Dropship Media for ready-made creatives, and make sure to have a pros and cons list to improve these ads.

Setting Up Your TikTok Ad Account

Create a TikTok account with your store name.
Go to TikTok for Business.
Connect your TikTok account to your Shopify store via the TikTok app in the Shopify Sales Channels.

Adding Funds

Navigate to payment in your TikTok ads manager.
Add a balance (recommended starting at $ 100).

Creating Your First Campaign

Creative Testing Campaign

Set up this campaign to test different ad creatives:

Campaign Level:
- Objective: Website Conversions
- Name: Creative Testing Campaign
Ad Set Level:
- Name: Ad 1
- Pixel: Select your TikTok pixel
- Optimization Event: Complete Payment
- Placement: Automatic
- Targeting: United States and Canada, all languages, all genders, ages 18-55+
- No Interests
- Budget: $ 40 per day
- Schedule: Midnight
Ad Level:
- Name: Ad 1
- Identity: Custom identity with a real name and profile image
- Text: Trendy and relatable, not sales-oriented
- Landing Page: URL of the product page

Duplicating Ads

Duplicate each ad to give multiple chances of winning. Use the same setup but change the video content for different ads.

Analyzing Campaign Performance

Monitor KPIs to identify winning ads:

Cost Per Click (CPC): Under $ 1, ideally under $ 0.50.
CPMs: Between $ 5 and $ 7
Click-Through Rate (CTR): Over 1%
Cost Per Add to Cart: Under $ 5

Scaling with Cost Cap

For ads meeting the right metrics, scale with a Cost Cap Campaign:

Duplicate Your Winning Ad: 10 copies in a new campaign named with the ad name and "Cost Cap."
Ad Set Level:
- Set Budget: $ 500
- Schedule: Midnight
- Bid Strategy: Cost Cap at $ 8 (or $ 10 for higher-priced products)

Cost Cap forces profitability while scaling.

Conclusion

TikTok ads offer immense potential for your online business. Follow these steps to find winning products, set up your store, create effective content, analyze performance, and scale profitably.

Keywords

TikTok ads
Dropshipping
Product research
Shopify
Creative testing
Cost Cap
CPC
CPM
Click-Through Rate
Cost Per Add to Cart
Scaling campaigns

FAQ

1. What is the best way to find winning products for TikTok ads?

Use PP Ads and tools like PPSPY for product research and competitor analysis.

2. Should I start with a general store or a niche store?

Start with a general store to test various products without needing to rebrand.

3. What type of content works best for TikTok ads?

Create engaging content using styles like stitching, reviews, green screen, voiceover, and storytelling.

4. How much should I budget for my initial TikTok ad campaigns?

Start with a daily budget of $ 40 for creative testing and scale based on performance metrics.

5. What are the key performance indicators (KPIs) for analyzing TikTok ads?

Cost Per Click (CPC), CPMs, Click-Through Rate (CTR), and Cost Per Add to Cart.

6. How do I scale a winning TikTok ad?

Use a Cost Cap scaling campaign to ensure profitability while increasing spend.