Complete How to run TikTok ads in Nigeria (on phone, no VPN required)

Introduction

Running ads on TikTok can be a powerful tool for promoting your business, especially if you're looking to reach a wider audience in Nigeria or any eligible African country. Here’s a step-by-step guide on how to do it using just your mobile phone—no laptop or VPN needed.

Step-by-Step Guide to Running TikTok Ads:

Open TikTok: Start by launching the TikTok app on your phone.
Access Your Profile: Click on ‘Profile’ at the bottom of the screen to view your videos.
Select a Video: Choose the specific video you want to promote. Ideally, pick one that’s already performing well in terms of views and comments. For example, if a customer bought a product worth 4,000 naira and expressed interest in a larger project—mentioning they might use about 50 drums—this feedback can be leveraged to enhance your ad content.
Choose Your Objective: TikTok allows you to set different advertising objectives, such as boosting sales, promoting your account, or generating leads. For most businesses, including mine, the objective of driving sales and encouraging customers to message via WhatsApp works best. Include your WhatsApp link for easy communication.
Set Your Budget: Decide how much you want to spend on the promotion. TikTok will recommend a budget, but you can choose a lower amount that suits your financial plan. Payments are made using coins, similar to purchasing credits in other apps.
Payment Method: You can use Nigerian cards or other international cards linked to your account. Personally, I use a Nigerian card linked to my Google Play Store to manage these transactions.
Customizing Your Ad: While TikTok provides customization options, I’ve found that using the recommended settings often yields favorable results. Once you're satisfied, click on the ‘Pay’ button.
Ad Approval: After payment, your ad will be under review. You can check the status by navigating to your inbox and viewing system notifications. Once approved, you will see a notification confirming the approval of your promotion.
Monitoring Performance: To evaluate the success of your ad, click on the approved promotion. It will display vital metrics, such as the number of clicks on your contact button, the total views, and the average watch time of your video. For instance, if an ad has garnered 20 hours of activity, 22,000 views, and 2,233 clicks, it can be deemed successful.
Optimizing Your Ads: For optimal performance, always run ads on videos that are already getting views. A video that previously had 200 views and jumps to 500 views means it has potential. Pay close attention to videos with viewer inquiries, such as price questions, as these indicate buyer interest.

By following these steps, you can effectively run TikTok ads tailored to your business needs. If you have any questions or want to see more valuable content about running a business, feel free to leave a comment or follow my profile for continuous updates!

Keywords

TikTok Ads
Nigeria
Mobile Promotion
Video Marketing
WhatsApp Links
ROI (Return on Investment)
Audience Engagement

FAQ

Q: How can I run TikTok ads without a laptop?
A: You can run TikTok ads directly from the app on your mobile phone.

Q: Do I need a VPN to run TikTok ads in Nigeria?
A: No, you do not need a VPN to run TikTok ads in Nigeria.

Q: How can I set my advertising objective on TikTok?
A: You can choose from various objectives such as sales, brand awareness, or lead generation.

Q: What payment methods are accepted for TikTok ads?
A: You can use Nigerian or international cards linked to your account for payment.

Q: How do I monitor the performance of my TikTok ads?
A: Click on the approved promotion in your profile to view metrics like views and engagement rates.

Q: Which videos should I promote on TikTok?
A: Promote videos that are already gaining traction in terms of views and engagement, especially those with viewer inquiries about pricing.