Complete Guide to Start Selling on TikTok Shop in 2024

In this guide, we will explore how to start your TikTok shop from A to Z, covering everything you need to know about setting up, running, and promoting your TikTok shop business. Whether you are new to e-commerce or an experienced seller, this guide will provide you with all the essential information and steps to successfully create and manage your TikTok shop.

Step 1: Creating a TikTok Shop Account

Before creating your TikTok Shop account, make sure you meet the following requirements:

You must be over 18 years old.
You need to be a UK resident if you are creating an account in the UK.

Remember, you don’t need any existing followers to start selling on TikTok. Even with zero followers and zero experience, you can create your account and start selling today.

Steps to Create an Account:

Visit the TikTok Shop registration page. Select your location (e.g., United Kingdom or United States).
Use a dedicated email address for your TikTok Shop (e.g., abcstore@gmail.com).
Sign up by entering your email and phone number for verification.
Choose your account type: Sole Proprietor, Privately Owned Business, Publicly Listed Business, or Charity.
Verify your identity using a British passport or a driving license.
Upload a selfie for additional verification.
Enter your personal details like name, date of birth, and driving license number.
Complete the phone number verification process.
Choose and verify your shop name.

Step 2: Setting Up Shipping

Navigate to the shipping setup page within TikTok Seller Central.
Enter your return address details (this could be your home or office address).
Submit your shipping information.

Step 3: Finding Products to Sell

If you are already selling on platforms like eBay or Amazon, consider cross-listing your products on TikTok to tap into a new market. For new sellers, finding products doesn’t require a huge budget.

Suppliers:

Alibaba: A global marketplace to buy products in bulk.
SalesG: Offers warehouse facilities in the UK.
Go Dropship: A UK-based supplier with a wide range of products.

Step 4: Listing Products on TikTok Shop

Log into TikTok Seller Central.
Go to the "Products" tab and click on "Add New Product".
Enter the product title and choose the appropriate category.
Upload a minimum of five product images and an optional video.
Complete the product description, pricing, quantity, weight, and dimensions.
Submit the product for review.

Step 5: Promoting Your Products

Promoting products on TikTok involves being creative with your content. Showcase the use-case scenarios of your products to attract viewers.

Bonus Tips

TikTok Academy: Utilize the free, comprehensive training provided by TikTok Academy.
Promotional Strategies: Use relevant titles to rank your products in search results.
Creative Videos: Make engaging videos demonstrating your products without directly pushing sales offers.

Keywords

TikTok Shop
e-commerce
Product Listing
Supplier
Shipping Setup
TikTok Seller Central
Product Promotion
TikTok Academy

FAQs

Q: Do I need existing followers to start selling on TikTok Shop? A: No, you can start selling on TikTok Shop even with zero followers.

Q: What are the basic requirements to create a TikTok Shop account? A: You must be over 18 years old and a resident of the country where you are creating the account, e.g., UK or USA.

Q: Can I use my personal email and phone number for TikTok Shop? A: It is recommended to use a separate email and phone number dedicated to your TikTok Shop business.

Q: How can I find products to sell on TikTok Shop? A: You can source products from suppliers like Alibaba, SalesG, or Go Dropship.

Q: Is there a free training available for new TikTok Shop sellers? A: Yes, TikTok offers a free comprehensive training through TikTok Academy.

Q: How do I verify my identity for TikTok Shop account? A: You can verify your identity using a British passport or a driving license.

Q: What types of product media should I upload? A: Upload at least five product images and an optional product video to enhance your listing.

Q: How long does it take for TikTok to verify my account? A: TikTok takes approximately 48 hours to verify your account details.

With this guide, you now have the essential knowledge and steps to start and manage a successful TikTok Shop business in 2024. Good luck!