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Best Way to get Affiliates on TikTok Shop to Promote your Products

Introduction

Welcome back to another post where we delve into the intricacies of effectively onboarding content creators for your TikTok Shop affiliate brand. This strategy is also suitable for securing UGC creators, but our primary focus will be on TikTok Shop. Creating a slew of videos is essential for at least one to go viral, and if you’re a brand owner on TikTok Shop aiming for scalability, this article is just right for you.

Step-by-Step Guide to Onboarding Affiliates

1. Outreach via TikTok Shop Affiliate Center

The conventional method involves outreaching to creators through the affiliate Center on TikTok Shop. Here’s how it works:

  • Find a Creator: Use the 'Find a Creators' tab to locate suitable creators.
  • Filter Criteria: Example - Select creators in the beauty niche with followers ranging from 5,000 to a manageable number to avoid high costs.
  • Check Performance: Look for those who have generated at least $ 1,000 in GMV in the last month.
  • Invite Button: Invite the chosen creators to your program by creating an inviting invitation.

2. Mass Messaging with Bots

For a more efficient outreach, you can use bots like Yuka or UpTick:

  • Yuka and UpTick: Both platforms cost around $ 200 a month.
  • Capabilities: They allow mass Outreach but do have a limit (e.g., reaching out to 500 new creators per week).
  • Effectiveness: These tools can struggle with engagement as many creators may not respond promptly.

3. Cold Email Outreach

A more systematic and effective way to reach creators is through cold email:

  • Kalo Data: Use the Enterprise plan ($ 89/month) to export lists of top-performing creators in your niche.
  • Email Outreach Tool - Instantly: Achieve a high reply rate (e.g., 133%) by sending out targeted emails.
  • Master Inbox and CRM Integration: Forward all domains to a master inbox and use a CRM like close.com to manage responses and follow-ups.
  • Typeform for Data Collection: Redirect interested creators to a Typeform to collect detailed information (TikTok account, PayPal, etc.)

4. Building a Community

After collecting data via Typeform:

  • Create a Discord Community: Direct creators to a Discord community for better engagement and announcements.
  • Automated Messages: Use bots like Dino to send automated messages with sample request links upon joining.

By implementing this structured approach, you can efficiently onboard a large number of affiliates, manage their interaction seamlessly, and maximize the chance of your videos going viral.

Keywords

  • TikTok Shop
  • Affiliates
  • Onboarding
  • Outreach
  • Kalo Data
  • Instantly
  • Discord Community
  • Typeform
  • CRM (close.com)

FAQ

Q: What tools can be used for mass outreach to TikTok creators?
A: Yuka and UpTick are great tools for mass messaging, costing around $ 200 a month each.

Q: How can I find the best creators for my niche on TikTok Shop?
A: Use the 'Find a Creators' tab in the affiliate Center and apply filters like niche, follower count, and performance metrics.

Q: Why should I collect creator information through Typeform?
A: Typeform helps you collect detailed information, which is vital for communication and managing payments, unlike direct requests through TikTok Shop where you only get a username.

Q: How do I manage a large number of creators after they express interest?
A: Use a CRM like close.com to create a pipeline and follow-up system. For community engagement, use a Discord server with automated bot messages.

Q: Is cold emailing effective for onboarding TikTok Shop affiliates?
A: Yes, cold emailing combined with tools like Kalo Data and Instantly can result in a high engagement and reply rate from potential affiliates.

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