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Beginners Guide To Dropshipping in 2024

Introduction

I recently took a brand new Shopify store from zero to over $ 2,000 a day in less than a week. In this article, I’m going to share the full strategy so you can use it to launch your own store this year.

First, let me show you the exact store and product that scaled past $ 22,000 a day. I sold a necklace with a message inside. It solved a huge problem for people looking for a gift for their mom around Christmas time. This was a great find because similar products could be sold for many different occasions, allowing the business to run all year long.

By day one, we did $ 1,400 in sales with over $ 500 in profit. By the end of the first week, after more testing and experimentation, we were able to scale this product past $ 2,000 a day. Following the fundamentals is crucial, and by the end of this article, you’ll have a strong understanding so you can replicate these results.

This Shopify store grew to thousands of dollars a day quickly for three main reasons: choosing the right product, crafting a great website, and creating a convincing ad. Master these three elements, and you can replicate these results in any niche this year.

Every successful product I’ve sold had three essential traits:

  1. The product was recently going viral on social media. Selling products that are already going viral ensures they work and validates their potential.
  2. The product provided value and solved a real problem in people’s lives. Products in the health, appearance, and children’s niches are particularly profitable.
  3. The product was unique and not available in every store. Marketing on social media requires products that catch attention immediately.

Finding a product combining all three traits can be challenging, so here’s a method to help you find one:

Step-by-Step: Finding the Right Product

  1. Ensure a Reliable Supplier: Use a dropshipping supplier like AutoDS, which can source products with fast shipping times and customize product branding.

  2. Find a Product to Sell:

    • Reverse Method: Create a new TikTok account and interact with as many TikTok ads and dropshipping stores as possible. This will make TikTok an endless feed of trending products and ads. Scroll and engage consciously to identify trends.
    • TikTok Creator Center: TikTok compiles top-performing ads for inspiration. By using filters, you can identify recent ads with high engagement rates and potential products.

  3. Validate Product Quality: Once you've identified a product idea, validate it on Amazon to ensure it’s selling well.

  4. Check Trend Status: Use the TikTok search bar to see if the product is trending and if there’s good footage available for creating video ads.

Building the Store

Using a hybrid store layout gives a branded experience but allows testing a variety of products. For example, creating a store focused on women’s products (beauty, clothing). Here’s what to include:

  1. Homepage:

    • Clean design with a focused color scheme.
    • Highlight bestsellers and new products.

  2. Product Page:

    • Clean images, 50% off with free shipping.
    • Key selling points, simple text, short explainer, testimonials, and reviews.

Considering a clean design and limited text is vital for TikTok users with shorter attention spans. Tools like the Shrine theme can be a worthy investment for a visually appealing store.

Creating the Ad

Understand the three elements of a successful ad:

  • Hook: First 3 seconds; show the product and problem it solves.
  • Body: Explain benefits and testimonials within 10-15 seconds.
  • Call to Action: Offer a discount or special deal.

For testing, make one good ad and create two more versions with different hooks. Use an app like CapCut for editing, and download footage using a site like SnapTik.

Launching TikTok Ads

  1. Set Up Campaigns:

    • AO Campaign: Three ad groups with different video versions, $ 20 daily budget each.
    • CBO Campaign: Combines all videos into one ad group with a $ 50 daily budget, testing three different texts.

  2. Keep Testing: Adjust, analyze data, and optimize ads based on performance. Scale successful products further.

Summary

Scaling a product past $ 2,000 a day entails finding the right product, creating a dedicated store, and crafting effective ads. Although the process demands perseverance, mastering these basics can result in substantial profits.

Keywords

  • Shopify
  • Dropshipping
  • TikTok Ads
  • Product Selection
  • Viral Products
  • Online Store
  • E-commerce
  • Marketing Strategy
  • Supplier
  • Hybrid Store

FAQ

Q: How do I choose a winning product for dropshipping?

A: A winning product should be recently going viral on social media, solve a real problem, and be unique. Use methods like interacting with ads on TikTok to identify trends.

Q: How important is the supplier for my dropshipping business?

A: Extremely important. A reliable supplier ensures fast shipping times and high-quality products, which are crucial for customer satisfaction and the success of your business.

Q: What is a hybrid store, and why should I use it?

A: A hybrid store focuses on one broad niche, providing a branded experience while allowing room to test a variety of products. This is more effective than a general store, which lacks focus.

Q: What makes a good ad on TikTok?

A: A good ad on TikTok consists of three elements: a hook that grabs attention in the first 3 seconds, a body that explains the product's benefits, and a call to action that offers a discount or special deal.

Q: How much should I spend on ads when testing a new product?

A: Start with an AO campaign spending $ 20 daily on each ad group and a CBO campaign with a $ 50 daily budget. Expect to spend around $ 100 a day initially.

Q: What if my product fails?

A: Analyze your data to identify what went wrong. Was it the ad, the product, or your website? Make improvements based on the data and test new products consistently.

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