App Store Optimization AMA for 2025

Introduction

Hello, App Nation! I’m Steve P. Young, founder of appmasters.com – your go-to resource for action-packed content to help you grow your app downloads and importantly, your revenue. Today, in our ongoing discussion about App Store Optimization (ASO), I’ll be addressing various questions I’ve received from the community.

Opening Remarks

Before we jump into the questions, let’s talk about the timing of this live stream. Currently, it’s 9:00 AM in California. I’m considering moving the start time to an earlier slot. If you prefer the current time or would rather it start earlier (like 7:00 or 8:00 AM), please let me know in the comments.

Also, I want to remind everyone to join our newsletter for exclusive insights and actionable tips.

ASO Questions and Insights

Keyword Metadata: Roger asks about filling metadata characters in the App Store. I usually prefer to fill it up to 100%. In my experience, while some apps have succeeded with less, filling all available space maximizes keyword exposure.
Social Media Posts for Holiday Deals: It's essential to promote your Black Friday deals without upsetting existing customers. Most people expect discounts during this time of year, so don’t overthink it.
Google Ads on iOS: Johnny mentions limited success with Google Ads for iOS. While some apps can gain traction on Android platform ads, iOS apps often find more success with Apple Search Ads, ASO, and social platforms like Meta or TikTok.
Finding Keywords with Traction: FEI inquires about locating relevant keywords for app growth. Use ASO mobile tools, competitor app data, and concentrate on low-competition keywords with decent search traffic scores.
Compounding Keywords: Yes, adding more relevant keywords can lead to higher rankings over time, especially as user acquisition grows. Focus on a few solid keywords before expanding.
Black Friday and Cyber Monday Strategies: Explore diverse advertising strategies based on your app’s needs while also engaging with early users through lifetime offers.
App Metadata Updates: Updating your app’s metadata at least once a month is advisable to enhance ASO performance.

ASO Tools and Resources

I’d like to take a moment to express gratitude towards our sponsors, ASO mobile.net, who are providing amazing Black Friday deals. Their tools can be accessed for free this week, so take advantage!

User Engagement and App Promotions

I love hosting Indie App Santa giveaways and engaging with dad jokes. If you have one, feel free to share!

Closing Thoughts

As a quick recap: Google Ads have shown limited success for iOS apps. It’s crucial to fill keyword metadata effectively and optimize for organic growth. If you have any more questions or need clarification on ASO strategies, feel free to comment below.

Conclusion

Thank you for joining today’s AMA! I’ll be back next week to discuss how we took an app from zero earnings to a successful sale. If you found value in this content, please like this video and share it with your network.

Keywords

App Store Optimization (ASO)
Keyword Metadata
Google Ads
Apple Search Ads
User Retention
Lifetime Offers
Social Media Promotion
Indie App Santa

FAQ

What is App Store Optimization (ASO)?

ASO refers to the practice of optimizing mobile apps to rank higher in an app store's search results, improving visibility and download rates.

How should I fill my app’s metadata?

It's advisable to fully utilize character limit in your app’s metadata to maximize keyword exposure.

What advertising channels work best for iOS apps?

Apple Search Ads generally yield better results for iOS apps compared to Google Ads. Additionally, consider platforms like Meta and TikTok for user acquisition.

How often should I update my app’s metadata?

You should aim to update your metadata at least once a month to maintain or improve ASO performance.

What are some ways to improve user retention?

Focus on enhancing the AHA moment in your app, engaging users through streaks, and addressing UI/UX improvements.