Published on

Amazon & TikTok Shop Seller Strategies | SSP #544

Introduction

Today, we welcomed an industry expert with extensive experience in Walmart, TikTok Shop, and Amazon, who shared numerous innovative strategies—some of which have never been discussed on our show before. Selling on these platforms can be a significant opportunity for e-commerce businesses, but it also comes with its challenges and nuances. Let’s dive into the key insights shared during the episode.

The Importance of Monitoring Amazon Listings

Many sellers lose thousands of dollars without even realizing it due to issues such as listing hijacking or changes to their main image or shipping dimensions. Helium 10 can provide alerts via text or email for critical events affecting your Amazon account, ensuring sellers stay informed.

Meet Delaney Dum

Our guest, Delaney Dum, introduced herself and shared her journey from Walmart to Amazon, highlighting her expertise in managing the beauty category for Walmart.com before transitioning to the brand side. At Vendo, she leads the Amazon strategy and manages their TikTok Shop initiatives.

Marketplace Trajectory in 2024

Delaney discussed the landscape of various marketplaces in 2024. She believes TikTok Shop holds the greatest potential due to its affiliate network and ease of access for sellers. In contrast, Amazon continues to grow, although specific categories must be closely monitored due to competition from platforms like Teemu, which has recently gained traction.

Walmart.com, while smaller than Amazon, remains a potent player with the ability to leverage its extensive brick-and-mortar presence. Delaney emphasized that Walmart’s true sales figures might be underestimated unless brands invest in data tools to understand their performance.

Leveraging TikTok Shop

TikTok Shop presents unique challenges as traditional keyword strategies are less effective. Success often hinges on virality through influencer collaborations. Sellers must focus on well-defined strategies and select the right creators aligned with their brand.

Delaney highlighted changes in Amazon’s inventory placement fees and how sellers may need to adjust their replenishment strategies. Brands must be vigilant in managing their profitability, especially given rising fees.

Leveraging Helium 10 Tools

As experts in the field, Delaney and her team leverage various Helium 10 tools to optimize their clients' performance. Key use cases include:

  • Search Query Performance: Identifying keywords where click share is greater than impression share to uncover missed opportunities.
  • Market Tracker 360: Benchmarking against competitors to gauge market positioning and uncover strategic insights.

Closing Tips for Sellers

To excel in the current e-commerce environment, Delaney shared several practical tips:

  1. Utilize Helium 10 tools cohesively for better optimization.
  2. Take advantage of video placements on competitor listings for increased visibility.
  3. Implement targeted cross-promotion strategies to drive sales.
  4. Monitor and understand your profit and loss statements regularly.

Personal Insights

Delaney shared her personal journey as well, including her recent honeymoon in Italy and Greece and her love for travel. She emphasized the importance of maintaining a balance between work and personal life.

Overall, the conversation provided invaluable insights into current trends and strategies for sellers on Amazon and TikTok Shop in the ever-evolving e-commerce landscape.

Keywords

  • Amazon
  • TikTok Shop
  • Selling Strategies
  • Helium 10
  • Walmart
  • E-commerce
  • Profitability
  • Search Query Performance
  • Market Tracker 360
  • Influencer Partnerships

FAQ

Q: What are some common issues that Amazon sellers face?
A: Many sellers face issues like hijacked listings, changes to main images, and altered shipping dimensions.

Q: What potential does TikTok Shop hold for e-commerce sellers?
A: TikTok Shop is quickly becoming significant due to its robust affiliate network and ease of joining for sellers.

Q: How can sellers benefit from Helium 10?
A: Helium 10 tools help sellers monitor their listings, optimize product performance, and analyze keywords and market trends.

Q: What are some tips for improving sales on Amazon?
A: Utilize video placements on competitor listings, implement targeted cross promotions, and regularly monitor profit and loss statements.

Q: Why is understanding lifetime value to customer acquisition cost important?
A: A healthy LTV to CAC ratio helps brands understand their profitability and customer retention, enabling informed decision-making.

Read More