The NEW Way To Run TikTok Ads In 2024 (Tiktok Shop)

In this article, we will discuss the latest strategies and trends for running successful TikTok ads in 2024. TikTok has become a powerhouse platform for e-commerce brands to reach their target audience and generate sales. With recent updates and the launch of TikTok Shop, there has never been a better time to capitalize on the platform's potential.

Product Trends and Best Practices

When it comes to finding winning products on TikTok, there are a few trends to keep in mind. Clothing brands, DIY products, and sustainable items are all performing well on the platform. Users are looking for unique and eco-friendly products that stand out. Utilize research tools, such as TikTok's Top Performing Ads and the FastMoss platform, to identify trending products and see what is resonating with users.

When creating ad creatives, it is essential to follow best practices. Test multiple ads within each ad group, typically ranging from three to five ads. Perfect congruence is critical, so avoid making misleading claims, such as stating a higher discount than the actual percentage off. Utilize creative tools like CapCut or the TikTok app itself to create engaging videos. Additionally, consider outsourcing your ad creatives to platforms like Viral Ecom Ads, which offers fast turnaround times and affordable pricing.

Setting Up Your TikTok Ad Account

Properly setting up your TikTok ad account is crucial for success. Deposit a minimum of $10 into your account to establish payment activity and warm up your account's history. Choose between manual or automatic payments based on your location and account eligibility. If you're starting with a new account, it may not have access to automatic payments initially, but manual payments will still work.

To open your ad account, use the partner link provided in the description below. This link will give you access to a high-quality TikTok representative and also grant you a free coaching call with the author of this video. Optimize your ad account settings, including placement, budget, and targeting options, to align with your campaign goals.

Best Budget and Targeting Practices

TikTok recommends allocating a budget that is 10 to 20 times your target daily cost per acquisition (CPA). However, this may require a significant investment upfront. Alternatively, you can start with a more conservative approach by setting a daily budget of $50 to$75 per ad group and adjusting as you assess performance. The key is to monitor and iterate quickly, scaling the ads that show positive results.

When it comes to targeting, consider creating larger audience groups of at least 25 million people, combining five or more relevant interests or categories. While narrow audience groups can still perform, their performance tends to weaken as you scale your campaigns. Alternatively, you can experiment with broader targeting or even target no specific interests to see if your ad resonates with a wider audience.

Launching Ads and Dealing with Account Issues

Launching your TikTok ads is a relatively straightforward process. Choose the appropriate campaign objective, such as website conversions, and select your pixel and optimizing event. Be sure to set up proper ad placements, such as TikTok itself, and consider using Spark ads for better social proof. Use the post-authorized content feature to deliver Spark ads directly from your TikTok account.

If you encounter any issues with your ads, such as partial disapprovals or suspensions, reach out to TikTok support for further assistance. You can submit support tickets to get specific reasons for disapprovals and potentially connect with an assigned representative. They can provide guidance on troubleshooting and appealing any suspensions.

Summary Keyword:

Product Trends, Ad Creatives, TikTok Shop, Research Tools, TikTok Policy, Setting Up Ad Accounts, Best Budget Practices, Targeting Practices, Launching Ads, Account Suspensions, Ad Rejections

FAQ:

1. What are some trending product categories on TikTok in 2024?
Some trending product categories include clothing brands, DIY products, and sustainable items.

2. What are the best practices for ad creatives on TikTok?
Test multiple ads within each ad group, ensure proper congruence, and consider outsourcing ad creatives to platforms like Viral Ecom Ads.

3. How should I set up my TikTok ad account?
Deposit a minimum of $10 into your account, choose between manual or automatic payments, and use the partner link provided in the article for access to a high-quality TikTok representative.

4. What is the recommended budget for TikTok ads?
TikTok recommends budgeting 10 to 20 times your target daily cost per acquisition (CPA), but a more conservative approach is to start with $50 to$75 per ad group per day.

5. How should I target my audience on TikTok?
Create larger audience groups of at least 25 million people by combining five or more relevant interests or categories. Alternatively, you can experiment with broader targeting or no specific interests.

6. How do I deal with ad rejections or account suspensions on TikTok?
If your ads are partially disapproved or your account is suspended, you can submit support tickets to TikTok for further assistance. Communicate any policy compliance and seek clarification on the issues.