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Move Over Tiktok Shops...Tiktok Series are Here!
Move Over TikTok Shops...TikTok Series are Here!
Everyone's attention is currently focused on TikTok Shops, and for good reason. These shops are blowing up right now, offering easy sales and a massive boost in visibility for products. With billions of people worldwide ready to buy, TikTok has become a powerful platform for introducing products to potential customers. However, while everyone is talking about TikTok Shops, there is another opportunity that is being overlooked – TikTok Series.
TikTok Series allows you to sell digital products on TikTok effectively and potentially more effectively than physical products on TikTok Shops. I recently discovered this feature when I noticed a fellow content creator had a video series that linked to an information product. When clicked, it took me to a course landing page on TikTok where I could purchase a playlist of videos called a series. This got me excited about the massive potential of TikTok Series.
On other platforms like YouTube, selling courses and information products to your audience often requires linking off the site and converting viewers to enroll in your courses elsewhere. However, TikTok has brilliantly solved this problem by allowing you to sell and host your digital products directly on the platform. Not only does this increase revenue for TikTok, as they can take a percentage of the sales, but it also reduces friction for the buyer. With fewer obstacles and easier impulse purchasing, TikTok Series can be more effective in generating sales.
Moreover, this new feature benefits content creators as well. By linking your videos to TikTok Series, you not only avoid the risk of your videos being penalized for external links but also receive an organic boost in visibility. TikTok wants to promote this new feature and get users comfortable with purchasing information products on their site. This means videos with TikTok Series links are more likely to be pushed organically by the platform. This combination of TikTok Shops and TikTok Series signals an exciting new era of content creation, influencing, and e-commerce.
Signing up for TikTok Series is simple. Head over to tiktok.com/series and start uploading your content. However, it is important to note that this feature is still new and has some kinks that need to be worked out. The series dashboard is rudimentary and lacks many options for customization. There have also been issues with video rejections and glitches that can hinder the submission process. However, there are workarounds for these issues, such as copying and recreating glitched series or deleting rejected videos and resubmitting the series.
One challenge with TikTok Series is the orientation of the videos. Most courses or information products are typically in a horizontal format, while TikTok videos are vertical. To address this, you can either shrink the videos to fit the vertical window, potentially sacrificing some details, or rotate the videos 90 degrees to make them vertical. Though sideway videos may not be ideal, they still allow viewers to see the entire screen, albeit with a sideways view. This workaround is particularly relevant for those repurposing existing courses for TikTok Series.
Despite these minor challenges, TikTok Series has shown great promise. In just the first week of having a few courses linked as video series, I have made about two dozen sales. The conversion rate is impressive, and the platform's organic boost in visibility is a significant advantage. While I continue to learn and test different strategies with TikTok Series, I am excited about the opportunities and tools that TikTok is providing for content creators, influencers, and e-commerce.
keywords: TikTok Shops, TikTok Series, digital products, information products, course landing page, revenue, platform, content creation, e-commerce, visibility, organic boost, submission process, customization, video orientation, conversion rate, strategies
FAQ:
Q: Can you sell digital products on TikTok Shops? A: Yes, you can sell digital products on TikTok Shops effectively. However, TikTok Series provides another valuable opportunity to sell digital products on the platform, potentially more effectively than on TikTok Shops.
Q: How does TikTok Series benefit content creators? A: TikTok Series reduces friction for buyers as they can make impulse purchases directly on the platform. This leads to increased revenue for content creators, as well as a potential organic boost in visibility for their videos. Also, by linking videos to TikTok Series, content creators avoid the risk of their videos being penalized for external links.
Q: What are the challenges with TikTok Series? A: The TikTok Series dashboard is still basic and lacks customization options. There have been reports of video rejections and glitches during the submission process. Another challenge is the orientation of videos, as most courses are in a horizontal format while TikTok videos are vertical. Workarounds include shrinking the videos to fit the vertical window or rotating them 90 degrees and accepting a sideways view.
Q: How effective is TikTok Series in generating sales? A: TikTok Series has shown great promise, with content creators reporting impressive conversion rates. In just the first week of having their courses linked as video series, some have made dozens of sales. The platform's organic boost in visibility further enhances the potential for sales growth.