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How To Make Tik Tok Ads For Recruiting Insurance Agents

How To Make Tik Tok Ads For Recruiting Insurance Agents

If you're venturing into the world of insurance agent recruitment, one of the most potent tools in your arsenal should be TikTok ads. This step-by-step guide walks you through the entire process, ensuring you maximize your recruitment efforts using TikTok's ad platform.

Creating a TikTok Ad Manager Account

  1. Sign Up and Log In:

  2. Choose Your Advertising Objective:

    • Click on "Create an ad."
    • Select "Lead Generation" as your objective. This will enable a form to pop up on TikTok where potential recruits can fill out their personal information.

Setting Up Your Ad Campaign

  1. Campaign Name and Category:

    • Name your campaign. Example: "YouTube Recruiting."
    • Ensure you select "Employment" under special ad categories to comply with TikTok's policies.

  2. Ad Group Configuration:

    • Name your ad group based on target locations. Example: "Agents in Florida and California."
    • Leave placements as default.
    • Activate "Automated Creative Optimization" to allow TikTok to test different ad combinations and choose the best-performing ones for your target audience.

  3. Targeting and Budget:

    • Set your demographics to Florida and California.
    • Avoid additional interests for now to let TikTok's algorithm work its magic.
    • The minimum daily budget is $ 20. Adjust according to your capacity.
    • Opt for a cost cap to control how much you spend per lead. Example: $ 5 per lead.

Creating Ads and Forms

  1. Ad Creation:

    • Use the "Automated Creative Optimization" feature to upload up to 30 videos and 5 texts. TikTok will automatically mix and match these to find the best combinations.
    • Example text: "Work from Home Opportunity."

  2. Form Setup:

    • Create an instant form asking for essential details like name, email, phone number, and location.
    • Add a disclaimer for automated text message consent.
    • Include a thank-you screen directing recruits to schedule an interview via a Calendly link.

Automation with Zapier

  1. Create a Zap:

    • Use Zapier to automate notifications when a new lead is generated.
    • Connect TikTok Lead Generation to Zapier, select the form you created, and test the trigger with sample data.

  2. Send Email Notification:

    • Configure Zapier to send an email with lead details using Gmail, ensuring you receive instant notifications.

  3. Log Leads in Google Sheets:

    • Optionally, configure Zapier to log leads in a Google Sheet for easy tracking and follow-up.

Conclusion

Recruiting insurance agents on TikTok is a strategic move that can provide lasting benefits. Remember, the key to financial freedom in the insurance industry is not just making sales—it's building an agency.

Keywords

  • TikTok Ads
  • Insurance Agent Recruitment
  • Lead Generation
  • Automated Creative Optimization
  • Ad Budget
  • Zapier Automation
  • Google Sheets Integration

FAQ

1. What is the minimum daily budget for TikTok ads?

  • The minimum daily budget for TikTok ads is $ 20.

2. What special ad category should I choose when recruiting insurance agents?

  • You should select the "Employment" category to comply with TikTok's policies.

3. How many videos and texts can I upload for automated optimization?

  • You can upload up to 30 videos and 5 texts for TikTok to mix and match the best-performing combinations.

4. Why should I use Zapier with TikTok ads?

  • Zapier automates the lead notification process, sending you an email or logging the lead data in Google Sheets whenever a new lead is generated.

5. What basic information should the instant form collect?

  • The form should collect the recruit’s name, email, phone number, and location.

6. How do you ensure compliance with automated text messaging?

  • Include a disclaimer and a consent checkbox in your form to ensure that recruits are aware they're opting into automated text messages.

By following these steps, you can create effective TikTok ads that streamline the recruitment process, helping you build a robust team of insurance agents.

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