8 Easy TikTok tips for your business

Introduction

Are you one of the 1.7 billion users on TikTok but haven’t yet harnessed its potential for your business? Hi, I'm Annie, also known as Annie's Bucket List on TikTok. With over 96,000 followers and my most viral video surpassing 6 million views, I've learned some essential tips for growing your page organically. Here's how to get started with TikTok content for your business!

1. Hook Your Viewers Immediately

Capture the attention of your audience within the first 3 seconds of your video. The fast-paced nature of TikTok means that if you don’t grab someone’s interest quickly, they’ll scroll right past you. Always start with what we call a "hero shot". For instance, in a cooking video, show the final product first—a stunning finish to entice viewers. Pair this with a dramatic hook in your text to enhance viewer engagement.

2. Keep It Short and Sweet

Time is of the essence. Unlike platforms like YouTube, TikTok users prefer quick, snappy content. Skip the introductions—jump right into delivering value. If your content needs more time to convey all the information, announce it upfront. For example, you can begin with "Here's everything you need to know about this topic in 60 seconds."

3. Create Content for Search Purposes

Did you know TikTok is becoming a search engine? Users frequently go to TikTok to find solutions rather than Google. Think of how you can align your content with popular search queries. Use relevant keywords and phrases in your captions to enhance discoverability.

4. Utilize User-Generated Content

User-generated content (UGC) resonates more with viewers than highly produced ads. Instead of professionally crafted videos, aim for a more relatable style that feels authentic. For example, brands like Fate the Label succeed by using everyday people and a casual aesthetic, fostering a connection with their audience.

5. Experiment with Different Formats

TikTok offers a variety of formats—don’t hesitate to try them all. From voiceovers to skits to instructional videos, diversity can help you understand what resonates with your audience. Test different styles to find your unique voice.

6. Use Trends Wisely

While trends can attract attention, they should not be your main content strategy. Instead of mimicking a trend, make it unique to your brand. If staying updated on trends feels overwhelming, consider hiring a social media virtual assistant to help manage your content research and planning.

7. Post Consistently

TikTok recommends posting 1-4 videos per day. It may seem daunting, but quality matters. Start with one video daily to learn what works, then gradually increase your output once you find your stride. The more quality content you publish, the quicker you'll improve.

8. Film in the Safe Zone

Make sure your key content isn’t cut off by UI elements like share buttons or text overlays. Film yourself a bit further from the camera, and consider using a .5 zoom for a better framing shot. This ensures your content remains visible and engaging.

Keywords

TikTok, business, user engagement, marketing strategies, video formats, trends, user-generated content, search engine optimization, content creation, social media tips.

FAQ

Q1: How can I quickly grab viewers' attention on TikTok?
A1: Start your video with a captivating hero shot and dramatic text to hook viewers in the first 3 seconds.

Q2: Is it necessary to introduce myself at the beginning of a TikTok video?
A2: No, get straight to the content that delivers value. You can introduce yourself later once you’ve captured their interest.

Q3: How often should I post on TikTok?
A3: TikTok recommends posting between 1 to 4 videos daily, depending on your ability to create quality content.

Q4: What type of content resonates best with TikTok users?
A4: User-generated content and relatable, authentic videos tend to perform better than polished ads.

Q5: How can I ensure my content is searchable on TikTok?
A5: Use relevant keywords and popular search phrases in your captions, as many users rely on TikTok for searches instead of Google.