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$71,692.37 TikTok dropshipping from SCRATCH in 3 days (Secret Method)

Introduction

In this article, I'm going to share how I took a brand new Shopify store from zero sales to a staggering $ 71,000 in sales in just three days by running TikTok ads. I will detail my winning product, how I created a high-converting website, the offer I used, and, most importantly, the innovative product research method I still use in 2024—something you won’t find anywhere else.

Winning Product

The product that drove my success was the "I Love My Boyfriend" sweatpants. Back in January, I noticed a significant demand for this item, indicated by a plethora of content on TikTok and numerous viral videos. The key here is that high demand with low supply creates an opportune environment for launching your store.

Building a High-Converting Product Page

My product page was designed with Shopify's Shrine theme, prioritizing simplicity and effectiveness. Here’s a breakdown of my strategy:

Offer Strategy

I employed a low upfront price with higher shipping fees: selling the product for $ 19.99 with $ 15 shipping. This strategy works effectively because:

  1. It makes the initial product price appear attractive.
  2. It psychologically commits customers to purchasing the item by the time they see the shipping cost.
  3. TikTok users tend to be impulsive buyers, so the shipping fee doesn't deter them.

To reinforce this, I highlighted the $ 20 price point across my website—on banners, buttons, and throughout the product description—creating a sense of urgency.

Website Design Elements

  1. Emojis and Social Proof: I included benefits with emojis and social proof statements—over 5,000 happy customers and a 30-day satisfaction guarantee.
  2. Shipping Labels: Instead of just labeling it “standard shipping,” I framed it as “tracked and insured priority shipping” to add perceived value.
  3. Testimonials: I ensured to include a few authentic-looking testimonials with customer images, reinforcing trust.
  4. Minimalistic Design: I made the webpage easy to navigate with minimal scrolling and reading required for the customer.

TikTok Ads Manager and Campaign Strategy

Day One:

I began with two Campaign Budget Optimization (CBO) campaigns set at $ 50 each, testing five creatives. One CBO performed poorly, generating only two sales, while the other generated eight sales at a Cost Per Acquisition (CPA) of $ 12.50.

Day Two:

I increased the ad budget to $ 100 for better results. I implemented more CBO campaigns focusing on the three ads that drove previous sales. My efforts resulted in 47 sales worth approximately $ 2.9K in revenue.

Day Three:

Sales skyrocketed, achieving $ 24.6K in revenue from 532 total orders. However, CPA also rose, indicating a need to manage budgets actively and consider further optimizations.

Scaling Strategy:

When scaling, I utilized aggressive budget increases, regularly checking CPA against my break-even point. I applied a rule where if the CPA remained under $ 16, I would increase the budget aggressively, often doubling it.

Finding Winning Products: The Secret Method

Most product research methods involve searching broad categories like “TikTok made me buy it,” which fails to yield significant results. Instead, I recommend utilizing a TikTok account intentionally trained towards a specific niche.

  1. Optimize Your Feed: Start by identifying a niche—like women’s clothing—and follow creators that post regularly about that niche, engaging with their content.
  2. Track Product Demand: When a potential winning product surfaces, ensure you verify demand by checking through analytics tools.
  3. Keyword Search: Using keyword searches yields better results than typical product names, pulling up an extensive range of related viral content.

Once you identify potential products, confirm they aren’t oversaturated before downloading and editing creatives to produce impactful ads.

Conclusion

There you have it, a complete blueprint for finding and scaling winning dropshipping products effectively in 2024. For those looking to get started, I'm providing a free beginner course that will teach you everything you need to succeed in this space.

Keywords

  • TikTok dropshipping
  • Shopify store
  • Winning product
  • High-converting product page
  • Offer strategy
  • CBO campaigns
  • Product research method
  • Market demand
  • Consumer psychology

FAQ

Q1: How did you achieve $ 71,000 in sales in just 3 days?
A1: By utilizing a winning product with a strong demand, effective ad strategies on TikTok, and a well-designed product page that drives conversions.

Q2: What is the secret method for finding winning products?
A2: Train your TikTok account towards a niche audience, engage with specific creators and brands to refine your feed, and utilize targeted keyword searches to uncover high-demand products.

Q3: How do I structure my product page?
A3: Focus on a minimalistic design with clear benefits, social proof, and a strong offer. Keep the layout simple and encourage decisions with urgency-driven phrases.

Q4: What approach do you recommend for TikTok advertising?
A4: Start with CBO campaigns to test multiple creatives. Scale up aggressively based on the performance and CPA compared to your product's break-even point.

Q5: What role does psychology play in pricing and offers?
A5: Psychological pricing manipulates consumer behavior by presenting low upfront costs while committing them to purchase through perceived value in shipping and urgency.

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