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$5,000 tiktok dropshipping in 72 hours from scratch (showing you my entire ad strategy)

Introduction

In this article, I'll take you through the journey of scaling a new dropshipping store from zero to over $ 5,000 in just three days, all through the power of TikTok ads. We'll discuss how I identified the winning product, my exact TikTok ads campaign strategy, and insights from running a six-figure e-commerce empire. If you're new here, I'm Anthony Eclipse, and over the last three years, we've generated over $ 2.3 million through Shopify dropshipping, with our members achieving some incredible wins along the way. If this inspires you, keep reading as we provide a clear blueprint for scaling your first winning product.

Finding the Winning Product

Before launching our TikTok ads, we needed to find a winning product. On day one, we launched three products simultaneously:

  1. Blackhead Spatula: A tool designed for clearer and more radiant skin.
  2. Glam Box: A portable makeup box featuring built-in LED lighting.
  3. Pet Calming Pillow: A cuddle pillow aimed at reducing pet anxiety.

These products were sourced using Mina for product research, and we created product pages for each item. Once launched, we quickly evaluated their performance, and it was clear the Blackhead Spatula generated profitable sales while the other two products fell flat, providing us with our winning product to scale.

Setting Up TikTok Ads Campaign

With the winning product identified, we moved on to creating a new campaign. Here’s a quick recap of the steps involved:

  1. Campaign Setup: Choose "Website Conversions" and name your campaign appropriately (e.g., "Blackhead Spatula") while leaving other settings disabled.
  2. Ad Group Name: Set the ad group name as "bid XX", indicating your break-even point. For example, if the product sells for \ 39.95 and costs $ 13.63 to fulfill, our profit margin is $ 26.
  3. Targeting: This campaign targets audiences in the U.S., aged 18 and above, with both genders included.
  4. Budgeting and Scheduling: Set a budget of $ 200 per day and schedule the ads to launch the following day.
  5. Ad Creatives: Use the ad video that performed well during our test phase. It’s crucial to ensure your product page is functioning properly before you publish the ad.

Bid Strategy

After creating the initial bid at our break-even price, I recommended making nine additional copies, creating five bids above and four below this amount. Adjusting bids so that they align with their respective names is a crucial final step as it allows TikTok to understand that you're serious about making sales.

Day-by-Day Performance

Day 2

By the second day, we accumulated 31 orders totaling $ 1,358 in revenue. We monitored two active campaigns: the original test and the new bid campaign. Not all ad groups performed equally, prompting us to turn off the five lowest performers early to allocate funds more efficiently. Overall, we spent $ 486 on ads, generating $ 373 in profit, equating to a 27% margin.

Day 3

On the third day, revenue rose to $ 4,200 with 93 total orders, culminating in $ 5,700 over three days. Expenses from ads reached $ 1,100, yielding $ 1,561 in profit at a remarkable 36% margin. The success of the Blackhead Spatula allowed us to reinvest profits, proving that this campaign effectively scaled rapidly in a short time frame.

Conclusion and Next Steps

Over the three days, we achieved a total of 127 orders and a net profit of $ 1,858 in cold hard cash. For those seeking to expand their e-commerce ventures, consider joining my one-on-one mentorship program where students have achieved transformative results.

If you're ready to stop the guesswork and effectively scale your dropshipping products, I encourage you to apply to my mentorship program. Success is waiting!

Keywords

  • TikTok ads
  • Dropshipping
  • Winning product
  • E-commerce
  • Blackhead spatula
  • Campaign strategy
  • Profit margins

FAQ

1. What is dropshipping? Dropshipping is an e-commerce business model where a store sells products without holding inventory. Instead, when a customer makes a purchase, the store orders the product from a third party, who then ships it directly to the customer.

2. How did you find your winning product? We used product research tools like Mina to evaluate market trends and identify products that had potential for profitability.

3. What is the significance of break-even points in ads? A break-even point helps set bid values and ensures that you don't lose money on ads. It represents the minimum sale amount needed to cover costs.

4. How do I monitor ad performance? By checking metrics such as cost per click, cost per purchase, and overall revenue generated will help you understand which ads are performing well and which ones need to be adjusted or turned off.

5. Can anyone start a dropshipping business? Yes, anyone can start a dropshipping business, provided they are willing to learn about marketing, product research, and customer service.

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