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4X ROAS on TikTok Ads - Here's How

4X ROAS on TikTok Ads - Here's How

Generating a 4.8x Return on Ad Spend (ROAS) on TikTok ads is an impressive feat, and in this guide, we'll show you exactly how we're achieving it.

Step-by-Step Guide

  1. Create a Campaign in Ads Manager:

    • Go to Ads Manager: Navigate to TikTok's Ads Manager and hit the "Create" button.
    • Campaign Type: TikTok will typically recommend a traffic campaign, but we've found that these don't convert well. So, select "Conversions" as your campaign objective.

  2. Set Up Your Conversion Campaign:

    • Pixel Setup: Ensure you select your pixel and change the replacement setting to TikTok.
    • Location: Choose the specific geographical location you want to target.
    • Age Range: Adjust the age settings to align with your buyer persona.
    • Interest Targeting: Select an interest that matches your target audience.

  3. Budget and Cost Cap:

    • Daily Budget: Set your daily budget above $ 20.
    • Cost Cap: Set your cost cap slightly below your daily budget, this method helps to control spending while aiming for better conversion rates.

  4. Monitoring and Adjustments:

    • Publish: Once you've configured your settings, hit "Publish."
    • Monitor Trends: Observe the trend line to ensure conversions are increasing. Each peak in your conversion graph should ideally be higher than the previous one, indicating continuous improvement.

By following these steps, we've observed consistent growth in our conversions, going from one conversion at the initial peak, to two at the next, and so forth. As long as your trendline is upward, you know you're on the right track.

Keywords

  • ROAS
  • TikTok Ads
  • Ads Manager
  • Conversion Campaign
  • Pixel Setup
  • Targeting
  • Daily Budget
  • Cost Cap
  • Trendline

FAQ

Q: What type of campaign should I choose for better conversion rates on TikTok Ads? A: Always choose a "Conversions" campaign over a "Traffic" campaign, as it tends to yield better results.

Q: What is the suggested daily budget for a TikTok Ad campaign? A: Set your daily budget above $ 20 for optimal performance.

Q: How should I set my cost cap for TikTok Ads? A: Your cost cap should be a little bit below your daily budget to help control spending while aiming for better conversion rates.

Q: How can I ensure my TikTok Ads are working effectively? A: Monitor your trendline in the conversion graph. As long as each peak is higher than the last, your campaign is likely performing well.

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