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$49,140 tiktok dropshipping in 7 days from scratch (showing you my entire process)
Introduction
In this article, I will be detailing how I took a product from $ 0 to $ 49,000 in just 7 days. I will discuss how I discovered the product, created a 1.4 million view TikTok video, built my website, and ran my ads. A lot goes into creating a store like this in just a week, but I have condensed the most important information into this article.
Discovering The Product
About two weeks ago, I was scrolling on TikTok using one of my burner accounts when I came across a viral video. If you don’t know what a burner account is, it’s a new TikTok account curated to show only product ideas. The video I stumbled upon had 32 million views and showcased a product called a high-frequency wand. This product helps girls get rid of their acne and is actually backed by science. The main reason I chose this product was that I could take this viral concept and make a sales video out of it.
Creating The Viral TikTok Video
I created a video in CapCut that got 1.4 million views. Let’s break down the process:
- Hyper Dopamine Hook: I used a captivating hook similar to successful brands like High Smile, which is the most profitable brand on TikTok.
- Pattern Interruption: The idea is to make the viewers stop in their tracks, intrigued by what they see.
- Problem Identification: I identified the problem without selling the product directly, similar to what High Smile does in their ads.
Building The Website
I chose the free Shopify theme called 'Sense' because it suited the feminine product better. Essential steps included:
- Mobile Optimization: Since most traffic comes from TikTok, mobile optimization is key.
- Color Theory: Following good color theory can significantly improve conversion rates.
- Copywriting: While I do enjoy copywriting, I used GPT-4 to create efficient copy quickly for this challenge.
Running The Ads
Here’s the breakdown of my ad strategy:
- Campaign Setup: I ran a single campaign costing $ 2,900, yielding 319 conversions and roughly $ 22,000 in revenue.
- Quality Creative: The quality of your creative is crucial. Advertising is like cooking; fresh, quality ingredients (creatives) lead to a delicious campaign.
TikTok Playbook
TikTok offers a unique opportunity because of its high organic reach. Here’s the effective process:
- Organic Testing: Post various creatives organically and look for high engagement indicators.
- Leveraging Virality: When a video goes viral, turn it into an ad for more extensive reach.
Future Opportunities
TikTok is still in its infancy compared to Facebook ads, making it a fertile ground for new dropshippers and marketers.
Practical Guide for Ad Creation
- Campaign Setup: Use Advanced mode and set your campaign budget manually for better control.
- Interest Targeting: Choose niches relevant to your product.
- Budget Management: Monitor your Cost to Acquire a Customer (CAC) against the Lifetime Gross Profit (LGP) to maintain a profitable 3:1 ratio.
Conclusion
The TikTok opportunity is enormous, and learning how to create short-format content that sells could be the most beneficial skill to develop right now. Start creating content immediately; the principle remains the same, whether it’s for TikTok or the next platform.
Keywords
- TikTok Dropshipping
- Viral Video Creation
- High-Frequency Wand
- Pattern Interruption
- Mobile Optimization
- Color Theory
- Campaign Setup
- Organic Testing
- Ad Strategy
- Cost to Acquire a Customer (CAC)
FAQ
Q1: What is a burner account? A: A burner account is a new TikTok account curated to show only product ideas.
Q2: How did you choose the product? A: I found a viral TikTok video showcasing a high-frequency wand, saw potential, and decided to sell it.
Q3: What is a Hyper Dopamine Hook? A: It's an engaging intro in your video to capture the audience's attention immediately.
Q4: What theme did you use for your website? A: I used the free Shopify theme called 'Sense'.
Q5: How important is color theory in website design? A: Following good color theory can significantly improve conversion rates.
Q6: What budget should I set for my ads? A: I recommend setting a budget that's two times the purchase price of your product.
Q7: How do you determine if your advertising is profitable? A: Compare your Lifetime Gross Profit per customer to the cost to acquire a customer, aiming for at least a 3:1 ratio.