4 Types of Videos to go VIRAL On Tiktok

Introduction

In the fast-paced world of TikTok, not all videos achieve the same level of engagement. However, certain formats have proven to be particularly effective in going viral and capturing attention. Here are four types of videos that entrepreneurs and brands can use to enhance their visibility and drive sales on this platform.

1. Founder Story

First up is the founder story video. This format gives viewers an inside look at how a company started. Content creators can share their personal journey of how they built the company from the ground up, detailing the challenges faced and milestones reached. Authenticity and storytelling are key here. By connecting emotionally with the audience, founders can build trust and encourage potential customers to engage with their brand.

2. Product Comparison

The second successful video format is a product comparison. In these videos, creators showcase their product while comparing it against a tedious or less effective routine that potential customers might currently use. The goal is to highlight why their product is the preferable solution. By clearly outlining the advantages, viewers can quickly understand the value proposition and feel motivated to make a purchase.

3. Product/Benefit Based Video

The third format focuses on showcasing the benefits of a product. These product benefit videos clearly communicate what makes the product special and how it addresses specific problems or needs. By illustrating the tangible benefits, creators can attract attention and resonate with potential customers, making it clear why their offerings should be chosen over others.

4. Reaction Style Video

Lastly, reaction style videos can generate excitement and interest. In this format, another person—such as a customer or influencer—reacts to experiencing the product for the first time. This type of engagement not only attracts attention but also serves as social proof, demonstrating the product's effectiveness through authentic reactions.

Call to Action

Regardless of the format chosen, it’s essential to include a call to action at the end of each video. Whether it’s encouraging viewers to visit the website, follow for more content, or make a purchase, a clear and compelling call to action can turn virality into sales.

By utilizing these video formats, brands can increase their chances of going viral on TikTok, build their audience, and ultimately drive sales.

Keywords

TikTok, viral videos, founder story, product comparison, product benefits, reaction videos, call to action, sales, brand storytelling.

FAQ

Q1: Why are founder story videos effective on TikTok?
A1: Founder story videos are effective because they build an emotional connection with viewers, fostering trust and loyalty towards the brand.

Q2: How does a product comparison video work?
A2: A product comparison video showcases your product alongside a tedious routine, highlighting the advantages and encouraging viewers to see your product as the optimal solution.

Q3: What should be included in a product/benefit based video?
A3: A product/benefit based video should clearly communicate the unique features and tangible benefits of the product, addressing specific customer needs or problems.

Q4: What is the purpose of a reaction style video?
A4: The purpose of a reaction style video is to capture spontaneous, genuine reactions which act as social proof, increasing viewer interest and credibility for the product.

Q5: Why is a call to action important in TikTok videos?
A5: A call to action is crucial as it guides viewers on what to do next, whether that’s to buy, click a link, or follow the account, helping to convert engagement into sales.