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$30k/month Pinterest marketing strategy
Introduction
In today's fast-paced digital landscape, having an effective social media strategy is paramount for any business. For us, Pinterest has become a powerhouse, generating approximately $ 30,000 in sales every month. The secret to our success? Repurposing our existing short-form content from platforms like TikTok and Instagram.
Repurposing Content for Maximum Reach
We post around 30 times a day on Pinterest by utilizing our short-form videos. This involves creating engaging Idea Pins that resonate with our target audience. By tapping into the power of Tailwind, we efficiently schedule our content to be published across multiple boards. The beauty of this strategy is that while we may start with just five key pieces of content, we strategically repurpose and distribute them to reach various segments of our audience.
Optimization through Keywords
By varying the keywords used in our posts, we cater to a diverse array of search queries. This means our content is served to different people based on what they’re typing in the Pinterest search bar. Effective keyword optimization not only enhances our visibility on Pinterest but has also shown to improve our ranking on Google search results.
What About Audiences Beyond Pinterest?
You might be wondering, "What if my audience is not on Pinterest and is primarily using Google?" The good news is that a robust Pinterest strategy can indeed help improve your Google rankings. With an increase in visibility and engagement on Pinterest, you create potential traffic back to your website, which can positively influence your search engine performance.
By implementing an effective Pinterest marketing strategy that focuses on repurposing content and smart keyword usage, we consistently drive substantial sales each month. It’s about working smarter, not harder, and ensuring that your content reaches as many eyes as possible.
Keywords
- Pinterest marketing
- Idea Pins
- Repurposing content
- Tailwind
- Keyword optimization
- Sales generation
- Audience reach
FAQ
Q: How does repurposing content work on Pinterest?
A: By taking existing content from platforms like TikTok and Instagram, we create Idea Pins for Pinterest, allowing us to reach a wider audience without creating entirely new content.
Q: How many times do you post on Pinterest daily?
A: We post around 30 times a day on Pinterest, which helps maintain visibility and engagement with our audience.
Q: Can Pinterest help with Google rankings?
A: Yes, a well-executed Pinterest strategy can improve your visibility on Google by driving traffic back to your website, thereby increasing rankings.
Q: What tools do you use for scheduling posts?
A: We utilize Tailwind to schedule our content and upload it to multiple boards, which streamlines our posting process.
Q: What type of content works best on Pinterest?
A: Short-form videos and engaging Idea Pins that are optimized with relevant keywords perform best on Pinterest, capturing the attention of our target audience.