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$25,667/day with Shopify Dropshipping | How I’ve Scaled to $455k/month with TikTok Ads + Shopify

Introduction

In this article, I want to share the strategies behind my success with Shopify dropshipping and Amazon FBA, where I’m currently averaging $ 25,667 in daily sales. Over the past six months, my average monthly ad spend has been about $ 240,000, culminating in a peak of almost $ 300,000 in ad spending in July. My total revenue hit $ 750,000 across my businesses.

My Ad Strategy

I've built this success primarily through TikTok ads, running zero Facebook ads on my specific store. While I do have other stores running Facebook ads, for this one, TikTok is the sole platform driving traffic and sales. I do have a minimal portion of my budget (~3%) allocated to Google ads, but the bulk of my sales comes directly from TikTok.

It's essential to understand that while anyone can set up a store and start selling, the journey is not straightforward. It requires resilience and a willingness to learn from failures. Throughout my years of experience—having generated nearly $ 10 million in revenue—I’ve honed my skills in both dropshipping and e-commerce. In this guide, I aim to share my strategies, hoping to help you on your journey.

Daily Breakdown

On a recent day, I achieved nearly $ 26,000 in total sales, comprising roughly $ 18,460 from my Shopify store and about $ 7,270 from Amazon. A notable aspect of advertising is that when customers see your ads, they often look for your product on Amazon or through Google, leading to additional sales.

Starting Your Dropshipping Journey

When considering a dropshipping venture, I recommend starting with a budget of approximately $ 200 to $ 300. Focus on testing a single product at a time. Ideally, by the time you've evaluated four to six products, you’ll pinpoint a "winning" product capable of generating anywhere from $ 5,000 to $ 50,000 in profit monthly.

To achieve this level of success, building a legitimate brand and community is crucial. The profitability and sustainability of my business stem from creating a strong brand presence—not just selling products indiscriminately.

TikTok Ads Setup

Now, let’s dive into how I set up my TikTok ad campaigns. The process involves utilizing the TikTok Ads Manager and creating a new campaign with a focus on website conversions. I usually set the budget at the ad set level, selecting the optimization event for "complete payment," which means I only want to pay for clicks that lead to actual purchases.

For maximum effectiveness, I recommend starting with daily budgets between $ 50 to $ 100 and testing your campaigns thoroughly. I typically duplicate my ad groups and gradually increase the cost cap to optimize performance. It’s advisable to launch your campaigns at staggered times throughout the day to scout out which timing works best for your ads.

Ad Creation and Management

Creating engaging ad content is crucial as it significantly impacts conversion rates. I mainly utilize Spark Ads, which utilize existing TikTok videos from my page, showcasing the authenticity and reach of my brand. This approach often translates into more followers and higher engagement rates.

For each ad group, I generate six to eight ads to test against each other. This method allows me to pinpoint the high-performing creatives that resonate with my audience, enabling effective scaling.

I also employ a virtual assistant to manage ad performance, turning off non-performing campaigns swiftly to keep my budget allocations efficient and focused.

The ease of acquiring customers via TikTok ads is notably lower than traditional platforms like Facebook or Instagram. A unique product, priced between $ 20 to $ 50, tends to attract impulse buyers. Alongside a user-friendly landing page, even those new to e-commerce can find success.

Conclusion

While the e-commerce landscape can be competitive, it’s crucial to remain persistent, adaptable, and informed about current market trends. If you’re ready to start your journey, equip yourself with the right tools, knowledge, and mindset to thrive.

Keyword

  • Shopify
  • Dropshipping
  • Amazon FBA
  • TikTok Ads
  • Daily Sales
  • E-commerce
  • Digital Marketing
  • Brand Building
  • Ad Strategy
  • Customer Acquisition

FAQ

1. How much do I need to start dropshipping?
You should start with a budget of around $ 200-$ 300 to test products.

2. What platform is best for advertising dropshipping products?
Currently, TikTok Ads are very effective for dropshipping due to lower customer acquisition costs compared to other platforms.

3. How can I optimize my TikTok ad campaigns?
Start with smaller ad budgets, test multiple ads within each group, and monitor performance closely to turn off non-performing ads.

4. How long does it take to see success in dropshipping?
Success varies; it may take testing several products before finding a profitable one. Persistence and learning from failures are key.

5. What kind of products should I sell?
Focus on unique products that fall within the $ 20-$ 50 impulse purchase range for optimal sales potential.

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