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## Introduction

## Introduction

Running a small business can be crazy, but it's all worth it when you see the joy your products bring to customers. At Be Sweet Candy Co, we take pride in delivering sweet treats to our lovely customers. In this article, we'll walk you through some of our biggest and most interesting orders of June 2024. So, pack an order with us and see the magic unfold!

## Order for Hannah

Hannah placed our biggest order yet! She ordered a 50g bag of Gummy Bears, a 50g bag of Gummy Fried Eggs, a 50g bag of Tangy Fruit Sticks, a 50g bag of Triple Hearts, and a 50g bag of Sour Rainbow Lips as freebies. Additionally, she ordered a 150g bag of Gummy Dolphins, a 200g Pick and Mix with sour rainbow bricks and gummy dog bones, and 150g of Multivolcanoes. It was quite a challenge to pack everything in, but we did it. Thank you, Hannah, for your massive order. Stay sweet!

## Order for Brewin

Brewin has great taste! He ordered some of our new products. First, we packed Nerds Gummy Clusters, chocolate Pocky, cookies and cream Pocky, and finally, some Chupa Chups Sour Bites. We also added a 50g bag of Multivolcanoes and a 50g bag of Everything Mix as freebies. Thank you, Brewin, for your support!

## Order for Samantha

Samantha's local order is the biggest we've had so far. She ordered a 600g bag of Gummy Mix, 300g of Heavy Spiders, and 300g of Sour Blueberry Cola Bottles. We included a 50g bag of Sour Watermelon and a 50g bag of Sour Ring Mix as freebies. Samantha also ordered two Snickers Pods, which is super tempting. Thank you for your order, Samantha!

## Order for Donny

Donny is our first repeat customer and decided to try our Mystery Box. She got two Snickers Pods, a 150g bag of Baby Fish, a Blue Raspberry Zombie Chew, a Twinkie, Nerds Gummy Clusters, Chupa Chups, Chuta Chewy Floss Bubblegum, 50g of Crocodiles, 50g of Sour Cola Worms, and 50g of Tangy Fruit Sticks. Thank you, Donny, for trusting us again!

## Order for TZ

TZ placed a 700g Pick and Mix order alongside a \$ 15 Mystery Box. We filled the box with 50g Rainbow Sour Lips, 50g Sour Triple Hearts, chocolate Pocky, a Blue Raspberry Cola Zombie Chew, a Twinkie, an XXL Chupa Chup, and a Gale's Triple Chews. Thank you, TZ!

## Order for Tegan

Tegan's order was the biggest one we've shipped yet. She ordered a Mystery Box, Nerds Gummy Clusters, Cookies and Cream Pocky, Fruit Mentos, Chuta Fury Floss Bubblegum, a Ka-boy Chew Bar, and an XXL Lollipop. She also added 150g of Peaches and Cream, 150g of Multivolcanoes, 150g of Dog Bones, 50g of Blueberry Dolphins, 50g of Jelly Filled Skulls, 50g of Gummy Cola Worms, two packs of Gushers, and a bag of Chalk Orange. Thank you, Tegan!

## Order for Nikisha

Nikisha ordered a \$ 30 Mystery Box. She received 150g of Sour Apples, 150g of Tangy Fruit Sticks, 50g of Chocolate Fish, 50g of M&M's, 50g of Macy's Sour Fruit Mix, 50g of Gummy Bears, and 50g of Sour Peach Hearts. We also included chocolate Pocky, a Blue Raspberry Zombie Chew, a Super Hyper Sido Stick, a Sherbet Bottle, two packs of Gushers, two Toffee Sticks, a Trolley Burger, some Gum Fries, a BonBon bum Strawberry Lollipop, and a Lemon Mint Mino Drink. Thank you, Nikisha!

## Order for Manique

Manique's order included Fury Floss Bubblegum, Cola Zombie Chew, Blue Raspberry Zombie Chew, Brush Lollipop, Twix Toffee Sticks, Sherbet Bottle, Cry Peanut Caramel Slices, and Snickers Pods. Thank you, Manique!

## Order for Robin

Robin ordered 150g Sour Mix, 150g Macy's Fruit Mix, 50g Pineapple Chunks, 100g Litanes, a Super Hyper Sido Stick, two Chewy Bubble Gum Bars, two Toffee Sticks, JoJo's Sour Bombs, a bag of Snickers Pods, and a BonBon bum Lollipop as a freebie. Thank you, Robin!

## Interesting Order from Eth Walters

Imagine my surprise when an order for my home address came through from "Eth Walters"! Panic set in, but it was just my friend Linda using an alias. Linda ordered a mix of lollies and she’ll be picking them up soon. Thanks for the pleasant surprise and the order, Linda!

## Order for Jordan

Jordan's order was filled with goodies: four Snickers Pods, Tangy Fruit Sticks, Jelly Filled Skulls, Heavy Spiders, Sour Multicolored Bricks, Sour Triple Hearts, Crayon Bubble Gum, JoJo Sour Bombs, two Diamond Ring Pops, two packs of Gushers, two Brush Lollipops, three Chupa Chups XXL Lollipops, a Super Hyper Sido Stick, and a Fruity MTO Drink. Thank you, Jordan!

## Order for Ebony

Ebony's \$ 30 Mystery Box consisted of a Rainbow Mix, 50g of M&M's, 50g of White Chocolate Aliens, chocolate Pocky, Nice Popping Candy, two Chewy Bubble Gum Bars, two Fruit Roll-ups, a Twinkie, two Toffee Sticks, a Sour Apple MOS Drink, and four Brush Lollipops. Thanks for your longtime support, Ebony!

## Order for Cody

Cody ordered a Blues Box and variety of other goodies. There was a small hiccup with the shipping address, but it’s all sorted now. It’s on its way, Cody! Thank you for the understanding and the support.

## Order for Io

Io's order was small but impactful, containing a 150g bag of Macy's Fruit Mix. Sometimes the simplest orders mean the most. Thank you, Io!

## Keyword

- Gummy Bears
- Tangy Fruit Sticks
- Mystery Box
- Snickers Pods
- Local Order
- Shipping

## FAQ

### What is the biggest order Be Sweet Candy Co has packed?
Hannah's order with a variety of gummy candies totaling multiple 150g and 200g bags is the largest.

### How do you handle shipping errors?
We immediately remedy any shipping errors by contacting the shipping service and ensuring the correct address is updated.

### What comes in the Mystery Box?
The Mystery Box contains a mix of candies, including gummies, chocolates, novelty items, and sometimes drinks.

### Can local orders be picked up?
Yes, local orders can be picked up, as in the case of Linda's order.

### What kind of freebies do you include?
We often include small bags of gummies, like Sour Rainbow Lips, Sour Rings Mix, and other popular items as freebies.

This was Be Sweet Candy Co's first month in business, and I'm so glad to say that it was successful! I'm excited to share this compilation of all the orders that I packed in June - here's to many more!  Check out the website if you're in New Zealand! It's 

TikTok Small Business Order Packing Compilation June 2024 | Be Sweet Candy Co | NZ

tiktok-small-business-order-packing-compilation-june-2024-be-sweet-candy-co-nz

## Introduction

Welcome to "Videocast for You," a TikTok for Business space where we discover together the magic of TikTok with the help of brand experts and creators who have managed to decipher the rules of the game to boost their business. This videocast is designed for marketing agencies, marketing teams of companies, and business owners. In our first episode, we feature two heavyweights: David Vega and Efraim Mendicuti.

## Introduction
Hello Maca and welcome to our viewers. My name is David Vega, and I've been responsible for media in Nu México for almost two years. My career spans over eight years in media and marketing roles. What fascinates me is leveraging technologies to connect with people at the right moment and staying relevant to our audiences.

I’m Efraín Mendicuti, responsible for TikTok for Business in Mexico and have been a part of the marketing and advertising industry for nearly 30 years. I’ve had the privilege of contributing to the digital transformation of the advertising industry in Mexico and am presently excited to be talking about TikTok for Business.

## TikTok’s Unique Value Proposition
Efraín explains that TikTok’s success isn’t tied to the pandemic; it has a clear sense of purpose: to inspire creativity and bring real joy to users. Unlike traditional social networks, TikTok is an entertainment platform where the user experience is driven by personalized content that caters to individual interests, not what their friends are interested in.

## Advertising on TikTok
David highlights the shift in how brands approach their advertising strategies. Earlier, there were straightforward pathways where large influencers dominated. Now, brands are leveraging micro-influencers who generate trust and have a deeper connection with their community. This has diversified ad strategies and made them more effective.

TikTok users are creating new opportunities and forming communities based on shared interests. Efraín notes that brands should think more in terms of communities rather than audiences to be more effective in their marketing efforts. It creates a sense of belonging and makes content more engaging and relevant to users.

## Building Connection Through Content
Brands need to create relevant and authentic content. The days of long attention spans are gone, and with TikTok’s platform, the need to be captivating from the start is crucial. Efraín emphasizes that brands must integrate the concept of "moments of receptivity," understanding when and how users are most open to their messages.

## Community and Brand-Audience Relationship
The difference between creators and influencers lies in their ability to produce engaging content pertaining to specific topics which captivate micro-communities. Brands must invest equally in maintaining their brand relevance and pursuing performance marketing campaigns to achieve short-term sales goals.

## Personalizing the 'For You' Page
Both David and Efraín explain how their personalized 'For You' pages reflect their interests and professional lives. David’s feed is geared towards personal development, entrepreneurship, and insights from global thought leaders. Efraín’s incorporates elements of talent development, leadership, and musical theater due to his background in advertising.

## Recommendations for Brands on TikTok
David advises brands to differentiate themselves and constantly innovate, even at the risk of failing fast. Efraín adds that brands should continuously test and optimize their campaigns rather than turning them off prematurely to allow platforms to learn and improve results. Furthermore, brands should shift their focus from solely targeting audiences to serving communities.

## Conclusion
In essence, TikTok provides ample opportunities for brands to creatively engage with their communities. From relevance in communication to quick adaptability, the platform fosters an environment where meaningful connections are made between brands and users.

This was our first episode of "Videocast for You". Stay tuned for more insights in the coming weeks.
 
## Keyword
**TikTok, Business, Marketing, Communities, Content Creation, Influencers, Brand Strategy, User Engagement, Advertising, Personalization**

## FAQ

**Q: What makes TikTok different from other social networks?**
A: TikTok is primarily an entertainment platform focused on inspiring creativity and bringing joy, with a user experience tailored to individual interests.

**Q: How have brands adapted to the shift from influencers to micro-influencers?**
A: Brands now distribute their efforts across various influencers to ensure trust and authenticity instead of relying solely on large influencers.

**Q: What are "moments of receptivity"?**
A: These are specific times when users are more open to receiving certain messages from brands, like promoting breakfast menus the night before.

**Q: How do TikTok's segmentation tools help in targeting audiences?**
A: TikTok allows for targeting based on hashtags and keywords, which helps brands engage more effectively within communities that align with their interests.

**Q: What strategies should brands follow when creating content for TikTok?**
A: Brands should differentiate their content, continually innovate, and be prepared to connect with users at different moments of interest and intent.

**Q: How should brands approach TikTok campaigns?**
A: Brands need to test and optimize their campaigns regularly rather than turning them off, focusing on building community engagement and long-term brand relevance.

Descubre los secretos detrás de las exitosas campañas en TikTok con el estreno de Videocast For You de TikTok For Business. En este episodio, Maca platica con Efraín Mendicuti, General Manager de TikTok for Business México, y David Vega, Head of Media en N

1.TikTok 101 - David Vega y Efrain Mendicuti

1-tiktok-101-david-vega-y-efrain-mendicuti

## How to Register Business on TikTok

If you want to establish a business presence on TikTok, follow this straightforward guide to register your business on the platform. Below are the detailed steps:

### Step-by-Step Guide

1. **Open the TikTok App**
   - Begin by launching the TikTok application on your mobile device.

2. **Access Your Profile**
   - Tap on the profile icon located at the bottom right corner of the screen to access your personal profile.

3. **Click on the Percentage Icon**
   - Once you're in your profile, look for a percentage icon located in the corner of the screen and click on it.

4. **Navigate to the Business Section**
   - In the options presented, navigate to and click on "Business."

5. **Browse Through Options**
   - You'll see hundreds of options; focus on the relevant sections to proceed.

6. **Select the Third Option**
   - From the presented options in the business section, click on the third option available.

7. **Business Description Form**
   - A form will appear where you'll need to provide details about your business.

8. **Fill Out the Form**
   - Enter the following required details:
     - **Business Name:** Provide the official name of your business.
     - **Country:** Select your country of operation.
     - **Industry:** Choose your business category, such as "Designer Dress."
     - **City and Postal Code:** Fill in your city and postal code.
     - **Business Phone Number:** Enter a valid phone number for business-related communication.

9. **Submit and Complete Registration**
   - After all the fields are correctly filled, click on the "Next" button to complete your business registration on TikTok.

### Keyword

- TikTok
- Business Registration
- Profile
- Business Description
- Phone Number
- Postal Code
- Business Name
- Form

### FAQ

1. **What do I need to do first to register my business on TikTok?**
   - First, open the TikTok app and go to your profile by clicking the profile icon.

2. **Where can I find the business registration form?**
   - After accessing your profile, click on the percentage icon, navigate to "Business," and select the third option to access the form.

3. **What information is required in the business registration form?**
   - You need to provide the business name, country, industry (e.g., Designer Dress), city, postal code, and business phone number.

4. **What's the final step to complete the business registration?**
   - After filling out the form, click on the "Next" button to finalize your business registration on TikTok.

By following these steps, you will successfully register your business on TikTok and be ready to leverage the platform for your business needs.

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How to register business on tiktok

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### Important Steps to Grow on TikTok #business #shorts

All Tech talk accounts are not the same. Sometimes TikTok accounts can literally be stuck at 400 or even zero views. There are three things you can do to avoid this issue.

#### 1. Turning on Two-Step Verification
Enabling two-step verification adds an extra layer of security to your account, making it less likely to be flagged as a potential bot or fake account.

#### 2. Linking Your Instagram to Your TikTok Account
By linking your Instagram, you present yourself as a more genuine and verified user. This interconnectedness can boost your credibility in the eyes of the TikTok algorithm.

#### 3. Scrolling Before You Post
Before you post any TikTok video, make sure to spend one to two days scrolling through the platform. This helps the algorithm recognize your activity and increases the likelihood of your content being seen. The goal is to demonstrate that you are an active user, not a bot.

This can be the difference between getting 400 views and 2000 views. These are important steps you should take before you post on TikTok.

#### Keywords
- Two-step verification
- Linking Instagram
- Scrolling
- TikTok algorithm
- Views
- Active user
- Not a bot

#### FAQ

**Q1: Why should I turn on two-step verification?**  
A1: Enabling two-step verification adds an extra layer of security, helping to ensure your account is identified as legitimate.

**Q2: How does linking my Instagram to TikTok help?**  
A2: Linking your Instagram account makes you appear more credible and verified, boosting your visibility in the TikTok algorithm.

**Q3: Why should I scroll for one to two days before posting?**  
A3: Scrolling for one to two days before posting signals to the TikTok algorithm that you are an active user, which can increase your post's visibility.

**Q4: Can these steps guarantee more views?**  
A4: While these steps can't guarantee a specific number of views, they can significantly increase the likelihood of your content being seen by more people.

**Q5: What is the main purpose of these steps?**  
A5: The main purpose of these steps is to avoid your content being flagged as coming from a bot or fake account, thereby increasing its visibility and potential viewership.

Important steps to grow on tiktok #business #shorts

important-steps-to-grow-on-tiktok-business-shorts

### How I Started My Small Business, My Why, and My Passion #howistarted #smallbusiness

In 2008, my journey towards entrepreneurship began, not officially, but in spirit, when I was just eight years old. This pivotal year marked an inspiring globe-trotting adventure with my father, instilling in me a deep passion for hospitality experiences at hotels. I distinctly recall realizing that for many people, vacations are a rare, once-a-year event, with hotel staff playing a crucial role in making these experiences either profoundly memorable or utterly disappointing. From then on, my dream job was clear: I aspired to own my own resort.

Determined to turn my dream into reality, I secured an internship in the hospitality industry. However, reality clashed with my expectations, and to my dismay, I ended up absolutely hating it. Disheartened, I moved back to Colorado, where I dabbled in influencing work and sold clothes on Poshmark, seeking direction once again. Then, the pandemic hit, throwing another curveball into my life’s plans.

Facing the question of what to do with my life, I turned to TikTok to pass the time and stumbled across people making stickers. Intrigued, I Googled how to create them myself. This unplanned diversion sparked a creative flame, leading me to start my own company. Equipped with a degree in marketing, I gained employees and eventually a warehouse. By every metric, I should have been thrilled, but instead, I found myself burned out and disillusioned, having lost my passion and my sense of "why."

Recognizing the need to rediscover my drive, I decided that regardless of whether it’s the first or the 99th order from us, I want every customer to feel like they’re embarking on that special, once-a-year vacation—a memorable experience they’ll cherish. This renewed purpose is how I intend to rekindle my passion and keep pushing forward.

---

### Keywords

- Small business
- Passion
- Hospitality
- Internship
- Pandemic
- TikTok
- Sticker business
- Marketing degree
- Burnout
- Customer experience

---

### FAQ

**Q: When did your passion for hospitality start?**  
A: My passion for hospitality began in 2008 when I traveled the world with my dad at the age of eight.

**Q: What was your dream job?**  
A: My dream job was to own my own resort.

**Q: How did the pandemic impact your career path?**  
A: The pandemic led me to start making stickers, which eventually turned into my own company.

**Q: How did you start your own business?**  
A: I started my own business by creating stickers, fueled by inspiration from TikTok, and then grew it with a marketing degree, employees, and a warehouse.

**Q: How do you handle burnout?**  
A: I am focusing on bringing back my passion by ensuring every customer feels like they’re having a memorable, once-a-year vacation experience.

**Q: What has been a significant challenge in your entrepreneurial journey?**  
A: One significant challenge has been losing my passion and sense of purpose, leading to burnout.

How I started my small business, my why and my passion #howistarted #smallbusiness

how-i-started-my-small-business-my-why-and-my-passion-howistarted-smallbusiness

## Introduction

If you're deciding between a TikTok personal or a TikTok business account, you need to hear this. Let me start by saying TikTok just changed the game for business accounts. 

Previously, I always recommended going with the personal account because the business account really restricted the number of sounds that you could use. But TikTok is finally implementing two huge updates for business accounts that are set to revolutionize your experience.

Firstly, businesses can now link up their store and utilize in-app shopping. This is going to make the shopping experience seamless for users, allowing them to shop directly from the TikTok app.

Secondly, TikTok is rolling out live shopping. This feature enables businesses to directly engage with their audience and sell products in real-time. These upgrades are exclusive to business accounts. Most accounts should have the in-app shopping available, and I expect TikTok to continue rolling out the live shopping feature to all business accounts.

By making these updates, TikTok has drastically improved the functionality and benefits of using a business account over a personal one for brands and businesses.

## Keywords

- TikTok
- Business Account
- Personal Account
- In-app Shopping
- Live Shopping
- Seamless Shopping Experience
- Store Linkage
- User Engagement
- Real-Time Sales
- TikTok Updates

## FAQ

**Q: What are the new features TikTok has added for business accounts?**
A: TikTok has added the ability for businesses to link their store for in-app shopping and the option for live shopping.

**Q: Why was a personal account previously recommended over a business account?**
A: Previously, business accounts were restricted in terms of the sounds they could use, which limited their appeal compared to personal accounts.

**Q: How does in-app shopping enhance the user experience?**
A: In-app shopping makes the shopping experience seamless by allowing users to shop directly within the TikTok app without needing to navigate elsewhere.

**Q: Who can use the live shopping feature?**
A: The live shopping feature is being rolled out to business accounts, enhancing the way they can engage and sell to their audience in real-time.

**Q: Are these new features available to all TikTok business accounts?**
A: Most business accounts should have access to in-app shopping, and TikTok is expected to continue rolling out live shopping to more business accounts.

**Q: How do these updates impact businesses choosing between a personal and business account?**
A: These updates make business accounts far more advantageous for brands and businesses, providing tools for seamless shopping experiences and real-time sales, which were not available with personal accounts.

Looking to work with Content Creators?   https://www.brandsmeetcreators.com/  Are you a creator who wants to monetize their account? Join the growing community of creators sharing monetization tips and strategies: https://www.brandsmeetcreators.com/creator

Benefits of a TikTok Business Account

benefits-of-a-tiktok-business-account

## Introduction

In this guide, we will delve into the details of how to create a TikTok business account. TikTok has rapidly become one of the most popular social media platforms, making it a prime spot for businesses to reach a wider audience. Follow these steps to create your account and start leveraging the power of TikTok for your business.

## Step-by-Step Guide

### Step 1: Download the TikTok App
First, download the TikTok app from the App Store or Google Play Store. Ensure you have a stable internet connection to avoid any interruptions during the installation.

### Step 2: Sign-Up or Log In
If you do not already have a TikTok account, sign up using your email, phone number, or an existing social media account like Facebook or Google. If you have an existing TikTok account, simply log in using your credentials.

### Step 3: Navigate to Profile
Once logged in, tap on the `Profile` icon located at the bottom right of your screen. This will take you to your profile page.

### Step 4: Access Settings and Privacy
In your profile, tap on the three dots (`...`) at the top right corner of the screen to navigate to the `Settings and Privacy` menu.

### Step 5: Manage Account
Within the `Settings and Privacy` menu, tap on `Manage account`. Here, you’ll find options to switch to a business account.

### Step 6: Switch to Business Account
Select the `Switch to Business Account` option. TikTok will guide you through a brief setup process where you’ll need to provide some information about your business.

### Step 7: Complete Business Information
Fill in the required fields with accurate information about your business. This may include the business name, business category, and other relevant details.

### Step 8: Explore Business Features
After successfully switching to a business account, you can access various business features and tools. These include analytics, advertising options, and more. Make sure to explore these features to make the most out of your TikTok business account.

## Benefits of a TikTok Business Account

- **Enhanced Analytics:** Gain insights into your audience and content performance.
- **Advertising Tools:** Access advanced advertising features to promote your business.
- **Professional Profile:** Showcase your business with a professional-looking profile.

By following these steps, you’ve successfully created a TikTok business account. Take advantage of the features available to elevate your business presence on the platform.

---

## Keywords

- TikTok
- Business Account
- Social Media
- Profile
- Advertising
- Analytics
- Settings and Privacy
- Manage Account

---

## FAQ

### How do I switch to a TikTok business account?
To switch to a TikTok business account, go to your profile, access `Settings and Privacy`, tap on `Manage account`, and select `Switch to Business Account`.

### What are the benefits of a TikTok business account?
A TikTok business account offers enhanced analytics, advertising tools, and a professional profile to help businesses reach a wider audience and engage with users effectively.

### Can I revert back to a personal account after switching to a business account?
Yes, you can revert back to a personal account by following the same steps and selecting the option to switch to a personal account.

### Do I need to pay to create a TikTok business account?
No, creating a TikTok business account is free. However, some advertising features may require payment.

### What information do I need to provide for a TikTok business account?
You will need to provide information such as your business name, business category, and other relevant details.

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### Media Boss Podcast Season 5 | Episode 58: TikTok For Business #tiktok #business #trend

---

In the latest episode of Media Boss Podcast, we dive into the secrets of long-term success in any industry, and how TikTok can be a game-changer for businesses. The core message from this episode is simple yet profound: consistency and the willingness to out-hustle anyone are key to success. 

Our guest explains that the only secret to the successes they've had is their relentless hustle. They stress the importance of showing up every single day and giving their best efforts. This mindset can help anyone win in any industry. They emphasize that by sharing valuable information for free, you can build trust and resonance with your audience.

This episode features actionable insights that have significantly shifted the mindset of many marketers. By giving away everything you know, every tactic, and every strategy for free in your content, you position yourself as a thought leader and a trusted source. The end goal is to create content that resonates with your audience, establishing a loyal following and eventually driving success.

---

### Keywords

- Consistency
- Success
- Hustle
- Marketing
- Mindset
- Free Information
- Trust
- Audience Resonance
- Strategy
- TikTok
- Business

### FAQ

**Q: What is the key to long-term success in any industry according to the podcast?**
A: The key to long-term success is consistency and the willingness to out-hustle anyone.

**Q: How important is it to show up every day in achieving success?**
A: Showing up every day and giving your best effort is crucial to winning in any industry.

**Q: What strategy does the podcast guest recommend for building trust with your audience?**
A: The guest recommends giving away valuable information, tactics, and strategies for free in your content to build trust and resonate with your audience.

**Q: How can TikTok benefit businesses according to the podcast?**
A: TikTok can be a game-changer for businesses by providing a platform to consistently share valuable content, thus helping build a loyal audience and driving success.

**Q: What is the biggest mindset shift mentioned in the podcast for marketers?**
A: The biggest mindset shift is to give everything you know away for free, as this helps establish trust and resonates with the audience.

In this episode of the Media Boss Podcast, Dr. Barrett Matthews sits down with TikTok expert Austin Armstrong to discuss the power of consistency in social media and the growing popularity of vertical video. Austin shares his journey from MySpace to foundi

Media Boss Podcast Season 5 | Episode 58: TikTok For Business #tiktok #business #trend

media-boss-podcast-season-5-episode-58-tiktok-for-business-tiktok-business-trend

### Stop Doing This with Your Business on TikTok!

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**Introduction**

In the rapidly evolving world of social media marketing, TikTok has emerged as a powerful platform for businesses. However, many businesses are making significant mistakes that can hinder their success. Here are the top four biggest mistakes businesses make on TikTok and how to avoid them.

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**1. Not Posting Consistently**

Consistency is key when it comes to social media engagement. People want to see fresh content on a regular basis. If you’re not posting consistently, you risk losing your audience’s interest and engagement. Developing a content calendar can help maintain a steady flow of posts.

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**2. Acting Like You’re on Facebook**

TikTok is not Facebook. It's a platform known for its dynamic and engaging content. Coming onto TikTok with the same approach you use for Facebook will make your content seem boring and out of place. Understand that TikTok's audience craves creativity, fun, and entertainment.

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**3. Not Learning the Culture**

TikTok has a unique culture that sets it apart from other social media platforms. To thrive, you need to immerse yourself in the platform. Spend time watching content from creators in your industry to understand what works and what doesn’t. This will help you to align your content with what your audience expects.

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**4. Posting Images Instead of Short Videos**

Unlike some other social platforms, TikTok is centered around short-form video content. Posting static images or carousel posts won't resonate with the TikTok audience. Focus your efforts on creating engaging short videos that can capture attention quickly and effectively.

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**Conclusion**

Utilizing TikTok for business can yield impressive results if done correctly. Avoiding these common mistakes and understanding the platform's distinct culture will set you on the path to success. For more tips and tools, be sure to follow along and check out the resources provided in the description.

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### Keywords

- TikTok
- Social Media
- Consistency
- Content Engagement
- Platform Culture
- Short-form Video

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### FAQ

**Q1: Why is posting consistently important on TikTok?**

A1: Posting consistently helps maintain audience engagement and keeps your brand in the visibility loop. Irregular posting can lead to losing followers and reduced engagement rates.

**Q2: How is TikTok different from Facebook in terms of content?**

A2: TikTok is known for its lively and entertaining content, whereas Facebook can accommodate a wider range of content types, including more static and serious posts. TikTok demands creativity and fun in bite-sized video formats.

**Q3: What does learning the culture of TikTok entail?**

A3: Learning TikTok's culture involves spending time watching and understanding what type of content resonates with its users. This includes recognizing trends, popular challenges, and the informal, genuine style that performs well on the platform.

**Q4: Why should I focus on creating short videos instead of posting images?**

A4: TikTok is a video-first platform that thrives on short-form video content. Users expect videos rather than images, and short videos are more likely to capture attention and drive engagement.

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