You’re missing qualified leads on LinkedIn! #linkedinmarketing #smb #b2b #digitalmarketing

Generating B2B leads on LinkedIn can be challenging, even with the right strategies. One of the first steps to optimize your LinkedIn marketing efforts is focusing on your company page. Follow this detailed guide to ensure your company page is set up to attract and convert leads.

Optimizing Your Company Page

To begin with, navigate to your LinkedIn admin screen and click on Edit Page. This step opens up various options you can adjust to enhance your company profile.

1. Complete Company Overview

Description: Ensure your company description is complete. Fill in all your key blocks and include relevant information about your company.
Specialties: Make sure you have up to 20 accurate specialties listed. These specialties help in categorizing your company and improving discoverability.

2. Check and Adjust Buttons

Navigate to the Buttons section.
Ensure both toggles are turned on.
Enter the correct URL redirect to lead visitors to the desired landing page.

3. Update Page Info

Make certain your company name is displayed correctly under Page Info.
Avoid having a string of letters and numbers, as this hinders discoverability.

By optimizing these sections, you enhance the visibility and appeal of your LinkedIn company page, setting a strong foundation for generating qualified B2B leads.

Be sure to subscribe so you can catch the other LinkedIn marketing strategies we'll post about this week. Additionally, I will link an article in the description that goes through all 10 different ways you can leverage LinkedIn marketing for your small business.

Keywords

LinkedIn Marketing
B2B Leads
Company Page Optimization
Digital Marketing
Small Business Marketing
LinkedIn Strategies
Specialties
URL Redirect
Discoverability

FAQ

Q1: Why is it important to complete my company description on LinkedIn?
A1: A complete company description provides potential leads with essential information about your business, improving credibility and attracting more qualified leads.

Q2: How many specialties can I list on my LinkedIn company page?
A2: You can list up to 20 specialties on your LinkedIn company page.

Q3: What should I do if my company name appears as a string of letters and numbers?
A3: Update the page info to ensure your company name is correctly displayed, which improves your page’s discoverability.

Q4: Why do I need to toggle on both buttons in the settings?
A4: Ensuring both buttons are toggled on and correctly configured improves user navigation and can lead visitors to your intended landing pages.

Q5: Where can I find more detailed strategies for LinkedIn marketing?
A5: Stay tuned to our upcoming posts this week and refer to the linked article in the description that details ten ways to leverage LinkedIn marketing for your small business.