You are not your own customer!! #shorts

Introduction

One of the most common misconceptions among business owners is the belief that they themselves are their customer. Many entrepreneurs mistakenly assume they fully understand their target audience based on their personal experiences and preferences. However, this perspective can be detrimental to business success.

Take my experience as an example. When I started my pressure cleaning and window cleaning business, I was continually surprised every time a customer paid me for my services. The amount of money people were willing to spend—often exceeding $ 723 for a window cleaning—was astounding to me. I struggled to grasp why someone would invest such a sum for a service when, in my eyes, it seemed frivolous. After all, I thought, the windows would just get dirty again, and worse, a bird might leave its mark immediately after I finish the job.

This thought process stemmed from my own values and financial situation at the time. I was broke, with limited resources, and I couldn’t comprehend what prompted others to spend money on services I didn’t personally value. Yet, this realization is essential: the understanding that I was not my customer opened my eyes to a critical truth in pricing strategy.

The mistake many business owners make is basing their pricing on their personal feelings or experiences rather than on the feelings and needs of their ideal customers. Pricing should not reflect what you, as the business owner, would pay, but rather what your ideal customer perceives as valuable. Remember, the perspective of your perfect customer is entirely different from your own, and understanding this distinction can truly free you in your pricing strategies and service offerings.

Keywords

• Business owners
• Customer perspective
• Pricing strategy
• Ideal customer
• Value perception

FAQ

Q: Why do business owners often think they are their own customers?
A: Business owners typically base their understanding of customer needs on their personal experiences and preferences, leading to a flawed perspective.

Q: Why can this belief be detrimental to business success?
A: Assuming you are your own customer can lead to mispricing of services and products, ignoring what actual customers value or are willing to pay.

Q: What should business owners focus on instead?
A: Business owners should focus on understanding their ideal customer's feelings, needs, and values rather than relying on their personal feelings.

Q: How can one understand their ideal customer better?
A: Conduct market research, gather customer feedback, and analyze purchasing behavior to gain insights into the preferences and values of your target audience.