Why TikTok Launched Its New Creativity Program for Creators

Move over short-form content—it's time for the long-form to shine. TikTok is joining the ranks of Instagram and YouTube by offering creators the opportunity to monetize through long-form content. The new Creativity Program is designed to reward and encourage videos that are more than 60 seconds long. However, there are a few requirements to be a part of this new fund:

Location & Age: Users need to be based in the US, UK, Spain, Germany, Italy, or France and must be at least 18 years old.
Followers & Views: Creators must have at least 10,000 followers and at least 100,000 video views within the last 30 days.
Compliance: They need to have an account that complies with TikTok's Community Guidelines and Terms of Service.

Currently, the Creativity Program is in the beta stage, meaning it is still testing the waters and is available by invitation only. However, those who are already part of the creative fund will be able to switch over to the Creativity Program whenever they choose.

Will you be taking advantage of TikTok’s new Creativity Program? Be sure to let us know in the comments.

Keywords

Long-form content
Monetization
TikTok
Creativity Program
Beta stage
Community Guidelines
US, UK, Spain, Germany, Italy, France
10,000 followers
100,000 video views

FAQ

Q: What is TikTok's new Creativity Program? A: The Creativity Program is a new initiative by TikTok to reward and encourage long-form content that is more than 60 seconds long.

Q: What are the requirements to join the Creativity Program? A: You must be based in the US, UK, Spain, Germany, Italy, or France, be at least 18 years old, have at least 10,000 followers, and have a minimum of 100,000 video views within the last 30 days. Additionally, your account must comply with TikTok’s Community Guidelines and Terms of Service.

Q: Is the Creativity Program available to everyone? A: No, the program is currently in the beta stage and is available by invitation only. However, those already part of the creative fund can switch over to the Creativity Program whenever they choose.

Q: How does the Creativity Program compare to TikTok's existing creative fund? A: The Creativity Program specifically focuses on rewarding long-form content, whereas the existing creative fund may have broader criteria for monetization.