WHAT TO KNOW ABOUT TIKTOK CREATIVITY PROGRAM BETA

Hey everyone, it's your girl Zephalyn Bay here with another video update. Today, I have some important information to share about a new feature on TikTok: the Creativity Program Beta.

Backstory and Introduction

I received an invitation to join the TikTok Creator Fund in January 2023. My journey with the Creator Fund has been fascinating, especially considering my primary TikTok page is faceless. This page features clips of news articles, crime scenes, and other information-heavy content that doesn't involve me showing my face. I’ve been doing well financially with this model, but recently, TikTok invited me to participate in their Creativity Program Beta.

The Invitation Process

To be invited to the Creativity Program Beta, you must meet the criteria for the Creator Fund and consistently post videos longer than one minute. While the invitation process seems random, consistent content creators are more likely to receive an invite.

Initial Thoughts and Research

Before accepting the invitation to the Creativity Program Beta, I did some research. Many creators mentioned earning more from this program compared to the Creator Fund. However, I recently discovered some important caveats to this.

Key Differences Between Creator Fund and Creativity Program Beta

Permanent Decision: Once you join the Creativity Program Beta, you cannot revert to the Creator Fund. This is a significant decision that should be considered carefully.
Content Originality: The major hiccup for me is that the Creativity Program Beta requires original content. My faceless, content-collage videos were flagged as 'unoriginal,' disqualifying them from the program.
Monetization: The Creator Fund lets you earn based on views, irrespective of content originality. The Creativity Program Beta, however, only pays for original videos longer than one minute.

Pros and Cons

Cons:

Irreversibility: You cannot switch back to the Creator Fund.
Content Requirements: Strict rules on the originality and length of videos make it challenging for creators who use curated content.

Pros:

Higher Earnings: Creators posting original, longer content can potentially earn significantly more. For example, videos that might earn $ 2-$ 3 in the Creator Fund could generate $ 30-$ 40 in the Creativity Program Beta if they meet all criteria and get enough views.

Future Plans and Observations

Given the strict original content requirement, I now must show my face in the videos to qualify. Unfortunately, my faceless videos generally get more views compared to the ones with my face.

Conclusion

If you're an up-and-coming content creator, understanding these nuances is crucial. Make an informed decision before switching programs. Please like, comment, and subscribe if you want to know more about my earnings with the Creator Fund.

I'll update you guys soon. Bye for now!

Keywords

TikTok
Creativity Program Beta
Creator Fund
Faceless content
Original content
Monetization
Video lengths
Content creation

FAQ

What is the TikTok Creativity Program Beta?

The TikTok Creativity Program Beta is a new initiative that potentially offers higher earnings for creators who post original videos longer than one minute.

Can I switch back to the Creator Fund if I join the Creativity Program Beta?

No, once you join the Creativity Program Beta, you cannot switch back to the Creator Fund.

What type of content is eligible for the Creativity Program Beta?

Only original content that is longer than one minute is eligible for monetization under the Creativity Program Beta.

How are earnings different between the Creator Fund and the Creativity Program Beta?

In the Creator Fund, you earn based on views and can use curated content. The Creativity Program Beta offers potentially higher earnings but requires original content longer than one minute.

What should I do if my content is primarily unoriginal or faceless?

If your content is curated or faceless, you might find it challenging to meet the criteria for the Creativity Program Beta. Consider whether the potential for higher earnings outweighs the need to switch to original content.