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We Made This Client $16,341 in 24 Hours

We Made This Client $ 16,341 in 24 Hours

In this article, we’ll dive deep into the strategies and tactics that led to achieving $ 16,341 in sales in a single day for a client, with just $ 286 in ad spend. Contrary to popular belief, this success wasn’t fueled by viral videos, celebrity endorsements, or massive discounts. Instead, it was a carefully orchestrated plan featuring unique marketing strategies. Let’s break it down.

The Numbers

Here are the receipts to validate the results:

  • Date: 10th of July
  • Sales: $ 16,341
  • Ad Spend: $ 286
  • Return on Ad Spend (ROAS): 22x

Key Concepts and Strategies

The cornerstone of our approach involves three essential building blocks:

  1. Community Building
  2. Non-commoditized Products
  3. Optimizing Sales Timing

The Problem with Standard E-commerce

The majority of e-commerce businesses operate on a dropshipping model or sell heavily commoditized products, leading to a race-to-the-bottom in terms of pricing. This dilutes the perceived value of their offerings, making it impossible to achieve the kind of results we’re discussing.

The Importance of Non-commoditized Products

Products with unique selling points and strong emotional connections with consumers outperform those that can easily be found elsewhere at lower prices. Think of it as having your own unique supply versus sharing a diluted supply across numerous sellers.

Building a Strong Community

To differentiate, you need to engage deeply with your audience:

  • Show Authenticity: Share your journey, goals, and struggles through organic social videos.
  • Stand for Something: Clearly state what problem your product solves and who it’s meant for.
  • Create Hard-to-Replicate Products: Invest in unique designs, materials, and branding.

Strategy Breakdown

  1. Run Out of Stock Deliberately

    • Announce stock outs to generate buzz and perceived high demand.
    • Keep supply slightly below demand to create a sense of scarcity.

  2. Build a Waitlist

    • Utilize apps to allow customers to join a waitlist when products are out of stock.
    • Notify them via SMS and email when items are back in stock to convert high-intent buyers first.

  3. Avoid Discounts

    • Discounts devalue your product. Instead, offer bundles or free items as Goodwill gestures.
    • Train your audience to understand your product’s true value.

  4. Execute the Back-in-Stock Campaign

    • Waitlist Notification: Notify your waitlisted customers first.
    • Email Campaign: Inform your broader email list.
    • Run Ads: Finally, launch branded ads targeted at new prospects.

The Magic of Small Discounts

After exhausting your core audience, you can introduce a limited-time, small discount:

  • Trigger Low-Intent Buyers: Use a simple 10% discount to encourage hesitant buyers.
  • Create Urgency: Capitalize on the fear of missing out (FOMO) and the scarcity principle.
  • Maintain Perceived Value: A small, timed discount won't harm your product’s overall perceived value.

Conclusion

Summarizing the core elements:

  • Perceived Demand: Always higher than perceived supply.
  • Community: Build one that stands for something meaningful.
  • Unique Products: Non-commoditized, hard-to-replicate offerings.
  • Discounts: Minimal and strategic.
  • Multiple Sale Tiers: Exhaust waitlists and email lists first before broader promotions.

We used this structured approach to generate extraordinary results for our client.

Keywords

  • Perceived Demand
  • Community Building
  • Unique Products
  • Scarcity
  • Waitlist Notification
  • Email Campaign
  • Branded Ads
  • Small Discounts
  • FOMO
  • Perceived Value

FAQ

Q: Why avoid commoditized products?
A: Commoditized products lead to price wars as there's no differentiation. The race to the bottom in pricing dilutes perceived value, making it hard to achieve high margins and strong ROAS.

Q: How can I build a strong community?
A: Engage your audience with authenticity. Share your journey and goals, stand for a meaningful cause, and maintain transparency. Use organic social videos to connect and build trust.

Q: Why not run frequent discounts?
A: Frequent discounts devalue your product and train your audience to only purchase during sales, which can harm your profit margins in the long term.

Q: What apps help with building a waitlist?
A: Several Shopify apps can assist, enabling a "Join Waitlist" button when products are out of stock and notifying customers via SMS and email when items are back in stock.

Q: What’s an example of a successful brand using these strategies?
A: Apple is a prime example. They have a non-commoditized product, a rabid community, rarely run discounts, and maintain a premium brand image.

By following these tailored strategies, your e-commerce store, even as a small or medium-sized business, has the potential to achieve remarkably high sales and ROAS.

For more detailed guidance or a free e-commerce coaching call, click the link in the description to schedule a session with me.

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