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WATCH THIS Before you start SELLING on Tiktokshop (Tiktok Sellers MUST KNOW This)
Introduction
Welcome back to my channel and to another edition of Money-Making Mondays! Today, we’ll be diving into the world of TikTok Shop, specifically focusing on information essential for sellers or aspiring sellers. Up until now, this channel predominantly featured content geared towards affiliates, but due to numerous requests, I've decided to shift gears and focus on the seller’s perspective.
If you’re contemplating becoming a seller on TikTok Shop or if you’re already in the game, this article is tailored for you. Let’s explore everything you need to know before launching your selling journey on TikTok Shop!
How Does TikTok Shop Work for Sellers?
When potential customers scroll through TikTok and come across a video featuring a product linked to a seller, they can click to view product details, including price, estimated shipping date, customer reviews, and your store rating. Once they decide to make a purchase, you as the seller will be notified, similar to how platforms like Etsy and Shopify operate.
Your responsibilities will include purchasing shipping labels, packaging, and shipping the product. Once shipped and received by the customer, you’ll be compensated after a designated timeframe. Sounds manageable, right? However, there are several crucial aspects to consider before diving in.
Why Become a TikTok Shop Seller?
Targeted Exposure: TikTok’s algorithm effectively promotes your content to potential customers, increasing the likelihood of sales. Unlike Etsy, where your products sit alongside competitors, TikTok Shop drives traffic directly to your product.
Virality Potential: Small businesses frequently experience viral moments, leading to significant sales spikes. Many sellers have gone from obscurity to making hundreds of thousands of dollars in a short time.
Evergreen Content: TikTok content maintains visibility for weeks or even months. This ensures ongoing sales beyond just the initial post.
Discounts and Coupons: TikTok Shop offers various coupons that entice customers to shop, allowing you to gain repeat business and increased customer trust.
Diversification: If you're already selling on platforms like Etsy, exploring TikTok Shop diversifies your business and reduces risk by sharing your products across multiple platforms.
Key Things to Know Before You Start Selling
Shipping
When you sell on TikTok Shop, you're responsible for choosing your shipping timeframe (1, 2, or 3 days). If things go viral, fulfilling orders promptly is crucial. Failure to meet shipping deadlines could result in penalties, including full refunds to customers.
Keep in mind that the fulfillment process includes more than just printing shipping labels; packages must be scanned at the post office for the order to be marked as fulfilled. TikTok has introduced a shipping manifest feature to simplify the process, but be diligent about keeping your shipping receipts to avoid violations.
Coupons and Discounts
TikTok Shop allows sellers to issue coupons to potential customers. For instance, if your product costs $ 50, customers might snag it for $ 45, but you, as the seller, still receive the full price. This strategy helps build customer loyalty and trust in the long run.
Avoid Copyright Issues
You cannot sell counterfeit or copyrighted items on TikTok Shop. Selling fake products can lead to severe consequences, including store shutdown and forfeited earnings.
Fees and Payouts
TikTok Shop charges a processing fee of 30 cents and a 2% referral fee to sellers. As for payouts, the timeline has been improved, now being approximately 8 days after product delivery for standard settlements.
Order Caps
Initially, new sellers face an order cap—100 orders for individual businesses and 200 for LLCs per day. Once you establish a good track record, these caps can be lifted, providing greater potential for sales.
Customer Service
TikTok Shop's customer service primarily consists of chatbots, which can be frustrating if issues arise. Until you reach a significant sales level, personal service may be limited.
Conclusion
That’s a comprehensive overview of what you need to know before becoming a seller on TikTok Shop. It’s a dynamic platform with tremendous potential but requires due diligence and preparation to maximize success.
Keyword
- TikTok Shop
- Sellers
- Shipping
- Coupons
- Evergreen Content
- Copyright Issues
- Payouts
- Order Caps
- Customer Service
FAQ
1. What is TikTok Shop?
TikTok Shop is a platform allowing sellers to market and sell their products directly through TikTok videos.
2. How does TikTok Shop help sellers reach customers?
TikTok’s algorithm promotes seller content directly to potential customers, rather than positioning them next to competitors.
3. What if I cannot fulfill my orders on time?
Failure to meet your shipping timeframe could result in penalties, including full refunds to customers.
4. Are there any fees associated with selling on TikTok Shop?
Sellers face a processing fee of 30 cents and a 2% referral fee on sales.
5. Can I sell copyrighted items on TikTok Shop?
No, selling counterfeit or copyrighted items is prohibited and may lead to store closure.
6. How long does it take to get paid after a sale?
Standard payouts occur approximately 8 days after delivery, with potential for faster payouts based on seller performance.