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Use this strategy to find new TikTok trends in 2023
Introduction
In the early days when I was just getting started in the wine industry, I was practically invisible. No one knew who I was, and my focus was solely on learning everything I could about wine. I dedicated countless hours—20 million if I had to estimate—scrolling through Twitter to absorb every possible perspective on wine. This process was enlightening.
During that time, Twitter was evolving, and I began to recognize its potential. Initially, Twitter was just a stream of individual posts without a clear way to find trending topics. However, when Twitter acquired a site called semis.com, they introduced a search engine feature that changed everything. This was a game-changer in my journey. Suddenly, I could search for anything related to wine, which allowed me to dive deeper into the conversations happening in Silicon Valley.
As I navigated the platform, I realized that most discussions revolved around wine-related activities, especially from venture capitalists (VCs) who were heading to Wine Country. Armed with this insight, I decided to engage directly with these VCs. By offering exclusive VIP tours, I began to carve out my niche in the industry.
Moreover, through the Twitter search tool, I could discern consumer preferences. For instance, when "Sideways" came out, it sent consumers flocking to Pinot Noir, while Merlot took a backseat. This shift influenced my content strategy, and to this day, I continue to adapt my approach based on what people are discussing and what trends are emerging in the wine market.
This experience highlights a valuable strategy that can be applied to find new TikTok trends in 2023: actively engaging with platforms to understand current discussions and emerging consumer interests. Whether it’s through Twitter, TikTok, or any other social media outlet, observing and participating in conversations can provide insight into what content resonates with audiences, allowing you to stay ahead of the trends.
Keywords
- TikTok trends
- Wine industry
- Venture capitalists
- Consumer interests
- Content strategy
FAQ
Q1: How can I find trends on TikTok in 2023?
A1: Engage with trending topics on platforms like TikTok and Twitter. Observe popular discussions, and utilize search tools to spot emerging interests.
Q2: What role did Twitter play in discovering new content opportunities?
A2: Twitter provided a platform for real-time conversations and insights that shaped my understanding of consumer preferences in the wine industry.
Q3: Why is it important to adapt content strategies based on consumer interests?
A3: Adapting content strategies based on consumer interests ensures that your content remains relevant and engaging, which can help in building a loyal audience.
Q4: Can I apply this strategy beyond the wine industry?
A4: Absolutely! This approach can be applied to any industry by engaging with platform discussions and tracking emerging trends.