TURN YOUR VIDEO INTO AN AD on TikTok | AMAZON FBA

Introduction

In recent times, Amazon Ads has introduced a revolutionary feature: vertical video ads for Sponsored Brands. This new format opens up exciting possibilities for brands looking to harness the power of viral video content, particularly from social media platforms like TikTok and Instagram Reels. Here’s how you can turn your best-performing videos into effective Sponsored Brand video ads on Amazon.

Why Use Vertical Video Ads?

With the popularity of vertical videos on platforms such as TikTok and Instagram, these formats have become widely accepted and even preferred by consumers. By utilizing a video that has already resonated well with your audience, you are more likely to engage potential customers on Amazon. Your audience will instantly recognize the video style and be drawn in by the familiar presentation.

Step-by-Step Guide to Launching Your Vertical Video Ad

Access Sponsored Brands: Start by navigating to the Sponsored Brands section in your Amazon Ads dashboard.
Launch a New Campaign: When prompted to launch a campaign, select the ‘video’ ad option. This is where you will set up your ad specifically as a video format.
Select Your Product: Choose the product that you wish to promote with your ad. This should be a product that complements the video content you are using.
Set the Landing Page: It's crucial to direct traffic to an effective landing page. Ensure that this is your store on Amazon, which should reflect the content of your video for maximum impact.
Keyword Targeting: For this step, I usually leave the keyword targeting settings as they are. Focus on selecting keywords relevant to your brand and landing page. Don't forget to include your main keyword that captures the essence of your product or service.
Upload Your Video: Finally, upload the vertical video that you have chosen from your TikTok or Instagram Reel. Make sure it fits well with your advertising goals.

After you upload your video, you will be able to see what the ad looks like and how it is structured within the Amazon environment. With excitement, I look forward to trying out the vertical video feature in my ongoing campaigns.

Interested in learning more about how to effectively launch a vertical video with Sponsored Brands? For additional guidance, check out the link in my bio.

Keyword

Vertical Video Ads
Sponsored Brands
Amazon Ads
TikTok
Instagram Reels
Viral Videos
Keyword Targeting
Landing Page
Advertising Campaigns

FAQ

Q: What are vertical video ads?
A: Vertical video ads are advertisement formats that are designed specifically to be viewed in a vertical orientation, popularized by platforms like TikTok and Instagram.

Q: How can I create a Sponsored Brand video ad?
A: You can create a Sponsored Brand video ad by accessing the Sponsored Brands section on Amazon, choosing the 'video' option, selecting your product, and uploading your vertical video.

Q: Why should I use existing TikTok or Instagram Reels content for Amazon ads?
A: Using content that has already proven to engage audiences on platforms like TikTok can be effective, as it captures your audience's attention and provides familiarity when they see it on Amazon.

Q: What should I consider when selecting keywords for my ad?
A: Focus on keywords that are relevant to your brand, product, and campaign goals. Your main keyword should be reflective of the product or service you are promoting.

Q: Is there a specific landing page I should use for my ads?
A: It's recommended to use your Amazon store as the landing page, as it will align with your video content and improve the chances of conversion.