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Top 3 Tips on How to Sell on TikTok 2022
Introduction
TikTok has emerged as one of the most influential social media platforms, surpassing Facebook and Instagram in popularity. With its engaging and authentic content, TikTok can significantly boost your traffic if utilized correctly. However, achieving success on TikTok requires a different approach compared to other social media platforms. In this article, we will explore the top three tips for effectively selling on TikTok. Make sure to stick around until the end, where I will introduce a fantastic tool that simplifies selling on TikTok.
Why Sell on TikTok?
Since 2018, TikTok has experienced an astonishing 800% increase in its global monthly users and is projected to surpass 1.2 billion users soon. As a relatively new platform, TikTok presents an opportunity with low competition, offering creators a chance to reach larger audiences and grow faster than on any other social media platform.
Tip #1: Create Authentic Content
TikTok thrives on authenticity. The more genuine and relatable your content is, the more likely it is to capture attention. Unlike Instagram's polished aesthetics, TikTok allows for a casual approach, making it easier to go viral without high-end equipment. Provide value through entertainment, education, or awareness—this is the key to engaging your audience. Businesses like The Washington Post have successfully embraced this concept by sharing behind-the-scenes footage and relatable content.
Tip #2: Recreate or Make Your Own Challenges
Participating in trending challenges is an effective way to gain visibility and interact with your audience. By joining or creating challenges, you can leverage popular hashtags that attract attention to your business. A notable example is Chipotle's Guac Dance Challenge, which became a viral craze, resulting in the sale of over 802,000 sides of guacamole. Stay current with trends, or better yet, create your own challenges to encourage follower participation.
Tip #3: Sell Your Products in Your Bio
Maximizing the space in your TikTok bio is a proven strategy for sales. TikTok lets you link to one other URL, which can be a limitation for sellers. However, several tools can help you collect payments directly from your bio. One effective solution is LinkList from InvolveMe, which allows you to combine multiple links into one URL while facilitating payment collection without requiring followers to leave the app.
Setting Up Your LinkList
To get started, go to the InvolveMe app and create an account if you don’t already have one. Navigate to the workspace, select "Create Project," and choose the "Link List" template. Customize it according to your brand.
To enable payment collection, connect a payment platform like PayPal or Stripe in the settings. Drag the "Collect Payments" element to your page, input your payment details, set your price, and save your project. Once you publish the LinkList, you can add the URL to your TikTok bio, allowing followers to send tips, donations, or make purchases directly.
By implementing these strategies, you can effectively tap into TikTok's potential and engage a wider audience.
Keywords
TikTok, social media, authentic content, challenges, sales strategy, LinkList, InvolveMe, payment collection, audience engagement, trends.
FAQ
Q: Why is TikTok an effective platform for selling?
A: TikTok's rapidly growing user base and casual nature allow for greater audience reach and engagement compared to other platforms.
Q: How do I create authentic content on TikTok?
A: Focus on being genuine and relatable. Share valuable content that entertains, educates, or raises awareness without the need for professional equipment.
Q: What are TikTok challenges, and how can they help my sales?
A: TikTok challenges are trending activities that can increase your visibility. By joining or creating challenges, you can attract attention to your brand and products.
Q: How can I sell products directly on TikTok?
A: Utilize the link in your bio to direct followers to a payment collection tool like LinkList from InvolveMe. This setup allows you to sell products seamlessly without leaving the TikTok app.
Q: What is LinkList, and how does it work?
A: LinkList is a tool from InvolveMe that combines multiple links into one URL, enabling you to collect payments and direct followers to various resources from your TikTok bio.