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TikTok Shops: BIGGEST Opportunity In Ecommerce Right Now

TikTok Shops: BIGGEST Opportunity In Ecommerce Right Now

Hey there! If you're a business owner or you're looking to sell products online, I've got some exciting news for you. I want to talk about probably the single biggest opportunity to get sales and reach more customers that's working right now: TikTok Shops.

Introduction

My name is Ryan. I run two eCommerce companies: a pickleball company called Professor Pickleball and a fishing line brand called Beyond Braid. These businesses have collectively generated over $ 10 million in sales. Right now, we're witnessing an unprecedented eCommerce opportunity that I’m going to show you on my screen. This is something you can take advantage of for whatever product you're selling, whether it's physical or digital. This new feature is bound to blow your business up!

How TikTok Shops Works

A few weeks ago, I received an email directly from TikTok’s eCommerce team. They invited us to feature our products on TikTok Shops. Since we have a significant number of followers and a lot of engagement, this was a golden opportunity.

What makes TikTok Shops so exciting is its impulse purchase factor. When someone sees a trendy TikTok video featuring your product, there's a link right below it where they can purchase directly on TikTok. Let me show you how it works:

  1. Beyond Braid TikTok Account: We have 75,000 followers, and right after integrating the TikTok Shop feature, our first tagged post garnered 431,000 views.
  2. The small product tag below the video drives huge traffic. TikTok is currently in the testing phase and is driving lots of traffic to these posts to gather data.
  3. For example, a simple 5-second video got 145,000 views, and another got 200,000 views just showcasing the product.

Real-World Examples

It's not only working for Beyond Braid but also for my Professor Pickleball account. Previously, our videos were not performing well, with a couple of hundred views, but the first post with the TikTok Shop link got 80,000 views. Another garnered 230,000 views in less than 24 hours.

Proof In Sales

What’s even better is that the proof is in the actual sales.

  1. Integration with SKU IQ: To get started, you need to integrate your Shopify store with TikTok Shop using a third-party app called SKU IQ. This app syncs your inventory between Shopify and TikTok Shop, allowing you to fulfill orders seamlessly.
  2. For example, Beyond Braid saw 18 TikTok Shop orders in the last 30 days, translating to around $ 900 in sales from organic posts alone.
  3. Similarly, Professor Pickleball saw 4 orders totaling over $ 213 just in one morning. In the last three days, we received six orders worth $ 600 from a single post.

This integration also led to our biggest day for Professor Pickleball, with over $ 5,000 in sales without spending money on ads. TikTok Shops is by far the biggest opportunity right now. You can apply for this feature on TikTok’s website or business manager.

Best Practices

  1. Tag the product in your videos.
  2. Ensure your video promotes the product to avoid TikTok flagging and removing it.

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Keywords

  • TikTok Shops
  • eCommerce opportunity
  • Beyond Braid
  • Professor Pickleball
  • SKU IQ
  • Shopify integration
  • Viral marketing
  • Organic traffic
  • Sales boost

FAQ

Q1: What is TikTok Shops?

A: TikTok Shops is a new feature on TikTok that allows sellers to tag their products in videos, enabling viewers to purchase directly through TikTok.

Q2: How do I integrate TikTok Shops with my Shopify store?

A: You can integrate TikTok Shops with your Shopify store using a third-party app called SKU IQ. This app syncs inventory between TikTok and Shopify for seamless order fulfillment.

Q3: What kinds of products can be sold on TikTok Shops?

A: Both physical and digital products can be sold on TikTok Shops.

Q4: Why should I consider using TikTok Shops for my business?

A: TikTok Shops leverage TikTok’s organic traffic and viral potential to drive sales and increase visibility for your products without the need for paid advertising.

Q5: Are there any best practices for using TikTok Shops?

A: Yes, ensure that your videos clearly promote the product, and tag the product properly to avoid having your video flagged by TikTok.

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