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TikTok Shops Affiliate Setup For Seller (A Step-by-Step Guide)

TikTok Shops Affiliate Setup For Sellers (A Step-by-Step Guide)

Tick Tock is no longer just a social media platform. It is very quickly turning into an e-commerce powerhouse with the announcement and launch of TikTok Shops. Now, you can buy and sell goods inside of TikTok directly. This has unlocked a massive amount of opportunity for both sellers and influencers to make a lot of money. One powerful tool inside TikTok Shops that isn’t yet widely utilized is the TikTok Shops affiliate program.

In today's article, we will explain what the TikTok Shops affiliate program is, how to set it up, and how to maximize your earning potential using it. We will even show you how to send direct offers to influencers to increase your sales further.

Setting Up Your TikTok Shop

Before you can take advantage of the TikTok Shops affiliate program, you need to have a TikTok Shop set up. If you aren’t familiar with the process, we have a full video tutorial linked below that will guide you through setting up your shop. Be sure to go through that video, set up your shop, and then return to this guide.

Once your shop is set up, you will see a dashboard that includes an "affiliate" tab. This interface may vary slightly as TikTok is always testing new layouts. Clicking on the affiliate tab will take you to a page describing the perks of the TikTok Shops affiliate program. Sellers using the affiliate program can see increased sales of up to 85%. With over 5000 creators to choose from and no upfront fees, this program minimizes financial risk, as you only pay commissions on sales generated through affiliates.

How It Works

The process is straightforward: sellers connect directly with content creators or post their products onto the Creator Marketplace. Creators can then tag these products in their videos or live streams, allowing customers to buy products directly from TikTok Shops.

Hit "Get Started" to begin the setup process. You will be greeted with three plan options to choose from:

  1. Shop Plan: The easiest and broadest option, where all your products are listed on TikTok Marketplace at a set commission fee.
  2. Open Plan: Ideal if you have specific products you want to offer at different commission rates or only want to promote a few items.
  3. Targeted Plan: This lets you send direct offers to specific influencers, offering them custom commission rates for promoting your products.

You can run all three types of plans simultaneously. Here's a deeper look at how to set each one up:

Shop Plan

Navigate to the shop plan settings and click "Create Plan". Set a commission rate, typically around 15%, although this can range from 1% to 80%. Click "Submit" to list all your products on the marketplace at the chosen commission rate.

Open Plan

For the Open Plan, click on "Create" and select specific products from your catalog. Set individual commission rates per product and add a description to help influencers understand your product better. Click "Submit" to finalize.

Targeted Plan

Create a Targeted Plan to send direct offers to influencers. Click "Create", select the products you wish to promote, set a commission rate, and specify plan duration. Use TikTok’s "Creator Connect" tool to find influencers fitting your niche. Once selected, you can send the offer with the custom commission rate. Influencers will see the offer in their TikTok Shops Creator Center.

Additional Features

  • Sample Requests: Approve requests from creators asking for sample products to promote.
  • Analytics: Monitor which creators are driving the most sales and refine your affiliate strategy accordingly.
  • Orders and Account: Comprehensive overview of affiliate-driven sales and other order-related details.

By following these steps, you can effectively utilize the TikTok Shops affiliate program to drive sales and grow your business.

Keywords

  • TikTok Shops
  • Affiliate Program
  • E-commerce
  • Influencers
  • Commission Rates
  • Creator Marketplace
  • Sample Requests
  • Analytics

FAQ

Q1: How do I set up a TikTok Shop?
A1: Follow the tutorial linked in this article to set up your TikTok Shop. Once done, proceed with setting up the affiliate program.

Q2: What are the benefits of the TikTok Shops affiliate program?
A2: Increased sales up to 85%, no upfront costs, and access to over 5000 creators.

Q3: What is the difference between Shop Plan, Open Plan, and Targeted Plan?
A3: Shop Plan lists all your products at a set commission rate, Open Plan allows custom rates for specific products, and Targeted Plan lets you send direct offers to particular influencers.

Q4: Can I run multiple plans at the same time?
A4: Yes, you can run all three types of plans simultaneously.

Q5: How can I find influencers for my Targeted Plan?
A5: Use TikTok's "Creator Connect" tool to find influencers in your niche and send offers directly to them.

Q6: How will I know which creators are driving sales?
A6: Use the analytics dashboard within TikTok Shops to monitor and track the performance of each creator.

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