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TikTok Shop Product Hunting Through Seller Centre Product Opportunity | TikTok Shop Product Hunting

Introduction

In today's class, we are diving deeper into Product Hunting, continuing our discussion from our previous session. We've introduced you to two primary tools: Sh Plus and Fast. While both tools are fundamentally similar, it’s usually sufficient to focus on one. My recommendation is to use Sh Plus, as it is more frequently updated and offers a more comprehensive set of features.

Today, we will explore four other methods for product hunting, which are generally easier to navigate compared to Sh Plus since they provide a wealth of data. The goal of these discussions is to arm you with diverse strategies, ensuring you remain prepared even if you encounter limitations with Sh Plus or grow fatigued with the process.

TTS Seller Central Product Opportunity

The first method we’ll cover is navigating the TTS (TikTok Shop) Seller Central Product Opportunity. Let's break down this method:

  1. Accessing Seller Central: Start by logging into your TikTok Seller Central account. Once you are on the homepage, you’ll need to locate the 'Product' section which leads you to 'Product Opportunity.'

  2. Navigating the Opportunity Section: After you click on 'Product Opportunity', you'll find three options available for discovery. We’ll focus primarily on the 'Popular Keywords' option.

  3. Understanding Keywords: In the left sidebar, you will see various keywords that buyers have been actively searching, some in English and others in various languages. For instance, let’s take the example of the keyword "Rise Mushroom Kokua," which has been searched approximately 3600 times but only shows one product. This scenario signals a substantial opportunity—if you can source a product that fits this search demand, you likely have a high chance of making sales.

  4. Analyzing Search Results: When you view a keyword with substantial searches and few available products, it indicates a potential opportunity for listing new items. For example, if "snake bundle" has 6000 views and only four products, you’re looking at a niche market waiting for more listings.

  5. Listing Your Products: To list a new product that fits these high-demand keywords, you would navigate through the 'Add a New Product' option. You’ll need to upload photos, add keywords, and write a product description. Following the submission, your product will undergo a review, typically completed within 20 to 30 minutes.

  6. Understanding Product Categories: Among the three options available in the Product Opportunity, I suggest focusing initially on the popular subcategories. This helps you identify which categories are experiencing high sales with minimal competition, thereby allowing you to enter a market that's more favorable for new sellers.

  7. Evaluating Sales Data: By examining the sales metrics for categories like Wellness Supplements, which have sold over 1.6 million products recently, you can gauge both demand and competition. This data empowers you to strategize more effectively.

  8. Identifying High-Demand Products: TikTok Shop often highlights popular products. If TikTok claims a product is popular, it’s wise to consider listing it, provided you can meet the source and supply requirements.

In conclusion, by using the Product Opportunity feature within TikTok Seller Central, you can uncover keywords and categories that exhibit high search volumes with lower competition, allowing for potentially lucrative product listings.

Keywords

  • TikTok Shop
  • Product Hunting
  • Seller Central
  • Product Opportunity
  • Popular Keywords
  • Wellness Supplements
  • Market Research
  • Product Listing
  • Demand Analysis
  • Niche Market

FAQ

Q1: What is the best tool for product hunting? A1: The best tool for product hunting is Sh Plus, as it is frequently updated and provides a comprehensive range of features.

Q2: How do I access Seller Central? A2: You can access Seller Central by logging into your TikTok Seller Central account and navigating to the 'Product' section.

Q3: What are the three options available in Product Opportunity? A3: The three options available in Product Opportunity are Popular Keywords, Popular Subcategories, and Popular Products.

Q4: How quickly will my product be reviewed once listed? A4: Your product will typically undergo a review process within 20 to 30 minutes after submission.

Q5: What should I focus on when selecting products to list? A5: Focus on products with high search volume and low competition, particularly in popular categories.

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