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TikTok Seller University - 03 Listing Products

Introduction

Congratulations! Now that all your documents have been verified, you can begin listing your products and generating your first sales on TikTok Shop. Before you create your listings, it’s important to understand that you are responsible for ensuring your products comply with TikTok Shop's product listing guidelines for sellers, the TikTok Community guidelines, and the TikTok Shop prohibited product guidelines.

Steps to Upload Your Products

  1. Go to Seller Center: Click on "Add First Product".

  2. Fill in Product Name: Choose an accurate and concise product name that includes key product information. For example, use "Tumblr Hiking Series Stainless Steel 472 Military 16oz Black". Avoid promotions, seller usernames, URLs, special characters, and unauthorized TikTok branding in the title.

  3. Select Product Category: Choose the correct product category (e.g., Kitchenware, Drinkware, Water Bottles). Selecting an incorrect category could lead to enforcement actions. For more details, please visit the TikTok Shop Seller Performance Evaluation Policy.

  4. Include Brand Name: If you have authorization from brand owners, include the brand name to avoid intellectual property infringement. Check the TikTok Shop Intellectual Property Policy for guidance.

  5. Provide Relevant Product Information:

    • Describe the main characteristics of your products in the official language.
    • Include selling attributes like color, size, and pattern.
    • List any freebies and accessories.
    • Accurately state the product's weight and dimensions to ensure correct delivery fees.
    • Optionally, include warranty periods and policies, and avoid setting abnormal product prices to prevent enforcement actions.

  6. Add Product Images and Video:

    • Upload up to nine square product images that accurately represent your product, including accessories.
    • Ensure the background is pure white, with no pixelation, tags, or watermarks (other than product branding) and that images are in color (black and white not accepted). Each image must be at least 800x800 pixels.
    • A 360-degree view is recommended.
    • You can upload up to one video per product listing, with a maximum size of 5 MB.

Important Guidelines to Prevent Rejection

To avoid product rejection and ensure a smooth approval process:

  • Do not list prohibited products: For example, alcohol and unsupported items.
  • Align description with the actual product: Avoid misleading claims (e.g., claim of "real leather" should not be "PU leather").
  • Avoid fake products: Do not list counterfeit items.
  • Avoid false functions: Do not misrepresent the product's capabilities (e.g., stating an insulated bottle keeps drinks hot for 10 hours if it only does for 5).
  • Ensure language accuracy: Do not publish in a different language than the target market.
  • Do not use brand logos without permission: This avoids infringement issues.
  • Double-check dimensions and information accuracy: Inaccurate details can cause problems.

For further assistance, you can access an article designed to help prevent product listing rejections.

Manage Your First Order

Finally, be proactive by visiting our Seller University for updates from TikTok Shop. Happy selling!

Keywords

  • TikTok Shop
  • Product Listing
  • Seller Center
  • Product Category
  • Brand Name
  • Product Description
  • Product Images
  • Product Video
  • Intellectual Property
  • Enforcement Actions

FAQ

1. What should I include in the product name?

  • The product name should be accurate and concise without promotional phrases, special characters, or brand logos.

2. How do I select the right product category?

  • Choose the category that best matches your product, as selecting an incorrect category may lead to enforcement actions.

3. Are there restrictions on product descriptions?

  • Yes, descriptions need to accurately reflect the product and avoid misleading information or unsupported claims.

4. What are the image requirements for product listings?

  • Images must be in color, have a pure white background, and be at least 800x800 pixels. You can upload up to nine images and a video.

5. What should I do if my product listing gets rejected?

  • Review the provided guidelines carefully and ensure compliance with TikTok Shop policies to prevent issues. For more insights, refer to the resources provided in the Seller University.

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