TikTok Seller University - 03 Listing Products

Congratulations! Now that all your documents have been verified, you can start listing your products and generate your first sales. Before creating your listings, it's important to ensure your products comply with TikTok Shop's product listing guidelines for sellers, as well as the TikTok Community guidelines and the TikTok Shop prohibited product guidelines.

Once you've reviewed the guidelines, follow these steps to upload your products:

1. Access the Seller Center

Go to Seller Center and click 'Add First Product'.

2. Product Name

Fill in an accurate and concise product name that includes key information. For example: Tumblr Hiking Series Stainless Steel 472 Military 16 oz Black

Your title must not include:

Promotions such as percentage discounts
Seller usernames or URLs
Special characters or symbols
TikTok logo or branding without authorization

3. Select Product Category

Choose the appropriate product category, for example: Kitchenware > Drinkware > Water Bottles

Selecting an incorrect category may result in enforcement actions. Refer to the TikTok Shop Seller Performance Evaluation Policy for more details.

4. Brand Name

If you have authorization from a brand owner, include the brand name to avoid intellectual property infringement. Refer to the TikTok Shop Intellectual Property Policy on Seller University for guidance.

5. Product Description, Sales Information, Shipping & Warranty

Provide relevant details, adhering to the following requirements:

Use the official language
Describe key characteristics
Mention selling attributes like color, size, and patterns
List any freebies and accessories
State the accurate weight and dimensions
Optionally, include warranty period and policy
Avoid setting abnormal product prices

Refer to the TikTok Shop Seller Performance Evaluation Policy for further information.

6. Product Images and Video

Add images and a video that represent your product well. Follow these technical requirements:

Up to nine square product images, including accessories (if any)
Pure white background, no pixelated blocks, tags, or watermarks (except branding)
Color images (no black and white)
Minimum 800x800 pixels resolution
Show the front and back view; 360° view is recommended
One video per product listing, maximum 5MB

7. Final Checklist to Avoid Rejection

Do not publish prohibited products like alcohol.
Ensure product descriptions match the real product (e.g., real leather vs PU leather).
Avoid listing counterfeit products.
Do not publish false claims (e.g., "keeps drink hot for 10 hours" if only 5 hours).
Publish information in the destination market's language.
Do not use brand logos/images without authorization.
Ensure packaging dimensions are accurate and information is complete.

Visit our Seller University to stay updated on TikTok Shop’s latest updates. Happy selling!

Keywords

TikTok Shop
Seller Center
Product listing guidelines
Product category
Brand authorization
Product description
Shipping details
Warranty policy
Product images
Video representation
Product rejection

FAQs

How do I start listing my products on TikTok Shop?

You need to go to the Seller Center and click 'Add First Product' after ensuring all your documents are verified.

What should be included in the product name?

The product name should be accurate, concise, and include key information without promotions, special characters, or unauthorized TikTok branding.

How do I choose the correct product category?

Select the category that best fits your product, such as Kitchenware > Drinkware > Water Bottles. An incorrect category may result in enforcement actions.

What details should be included in the product description?

Your description should cover the main characteristics, selling attributes (like color and size), any freebies, the product’s weight and dimensions, and, optionally, the warranty period and policy.

What are the image and video requirements for product listings?

You can upload up to nine square product images and one video per product listing. The images should be in color with a pure white background and a minimum resolution of 800x800 pixels. The video should be no more than 5MB.

How do I avoid product rejection?

Ensure your product is not prohibited, descriptions align with the actual product, avoid counterfeit products, publish accurate claims, use appropriate language for the market, and ensure proper authorization for brand logos/images.