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TikTok RPM breakdown | Creator Fund VS TikTok Creativity Program

Introduction

When it comes to earning potential on TikTok, the revenue generated by creators can vary significantly depending on the platforms they engage with. TikTok offers several monetization options, including the notorious TikTok Creator Fund and the newer TikTok Creativity Program. In this article, we’ll explore the earning potential of a TikTok account and analyze how these programs contribute to creators' income.

TikTok's Creator Fund is known for its low pay rates. Generally, creators earn between 1 cent to 5 cents per 1,000 views (RPM). For instance, a TikTok account that averages 14 million views a month would make approximately $ 416 each month from the Creator Fund. When adding potential income from subscriptions and other sources, this figure could rise to about $ 546 per month.

However, TikTok has introduced the Creativity Program to replace the old Creator Fund, promising higher payouts. This program pays creators anywhere from 20 cents up to $ 2 per 1,000 views, but it comes with the stipulation that videos must exceed one minute in length. Upon reviewing the content from this account, most of the videos are indeed longer than one minute, indicating that they likely participate in this more lucrative program.

Calculating average RPM, if the new program provides around 80 cents per 1,000 views, and considering the same monthly views of 14 million, the account could potentially make around $ 1,200 per month from the Creativity Program. After including subscription earnings, the total could skyrocket to approximately $ 16,200 per month.

Interestingly, the account's theme also plays a significant role in determining the RPM. Its focus on "Urban America horror" suggests it has a primarily American audience, which generally correlates with a higher RPM due to the nature of U.S. advertising. However, ghost stories tend to attract a diverse audience that may not always appeal to advertisers in the same way as a niche market, such as finance or business. Therefore, while the channel's RPM could increase due to its American audience, its broad appeal as a ghost story channel may keep RPM lower than it could be with more specific targeting.

In conclusion, a creator on TikTok can earn between $ 1,200 to $ 20,000 monthly from sharing ghost stories, depending on various factors, including view counts and program participation. However, it's crucial to remember that TikTok remains an unpredictable platform, and its monetization programs' permanence is at risk. The potential for creators to build a stable income relies on the longevity and profitability of these advertising partnerships.

Keywords

  • TikTok
  • RPM
  • Monetization
  • Creator Fund
  • TikTok Creativity Program
  • Urban America horror
  • Audience
  • Revenue

FAQ

1. What is RPM on TikTok?
RPM stands for Revenue Per Mille, which refers to the estimated earnings a creator generates per 1,000 views.

2. How much does the TikTok Creator Fund pay?
The Creator Fund typically pays creators between 1 cent to 5 cents per 1,000 views.

3. What is the TikTok Creativity Program?
This program is a newer monetization option that pays creators significantly more, from 20 cents up to $ 2 per 1,000 views, but requires videos to be over one minute long.

4. Why does RPM vary for different TikTok accounts?
RPM can vary due to factors such as audience location, engagement level, and the specific niche or topic of the channel, affecting advertiser interest.

5. Can TikTok creators earn income from subscriptions?
Yes, many creators can also earn additional income through subscriptions and other monetization methods beyond the Creator Fund and Creativity Program.

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