TikTok Organic & Paid Ad Strategies (LIVE)

Introduction

We are live, and today we're going to be covering TikTok organic and paid ad strategies. Feel free to ask your questions below! Welcome, everyone who is just now tuning in. We haven't gone live in a few weeks, but we have a lot of new strategies to share due to recent changes in TikTok's algorithm. As more users join TikTok, new strategies continually emerge.

Hello, welcome, hi everybody! We're live on both YouTube and TikTok. Someone commented "top g," nice! Welcome everyone. Let's dive into your questions.

Product Research Methods

Question: Do you have a good product research method?

Answer: We don't specifically do any product research ourselves because we're not drop-shipping or building e-commerce stores. However, if I were to look into product research, my first step would be examining TikTok videos to see which products are going viral and what strategies people are using to get results.

Organic Sales Strategies for Clothing Brands

Question: How to get sales in an organic way for a clothing brand?

Answer: Happy Friday everyone! For organic TikTok strategies, especially for a clothing brand, here are some tips:

Share a founder's story.
Create apparel haul videos where you try on different outfits.
Relate your clothing to specific time periods or trends, and compare it to celebrity styles for increased credibility.

Ad Spending and Effectiveness

Question: How do I know when my ads are ineffective?

Answer: If you're spending money on ads without seeing any results in the first week, don't worry too much. It's normal during the testing phase. If after two or three weeks you're still not seeing results, it's time to analyze your funnel, strategize, and understand your metrics like click-through rates and conversion rates.

Emotional Connection to Your Brand

Question: Is it important for a brand to have a background story that can emotionally attach to the customer?

Answer: Absolutely. A compelling brand story can significantly increase sales and customer loyalty. Storytelling is essential to building an emotional connection with your audience.

Analyzing Add to Cart Issues

Question: I'm getting a lot of add to carts but no purchases, what could be wrong?

Answer: If this is happening, it could be due to:

Long shipping times
High shipping costs
Misleading pricing or complicated checkout processes
Lack of payment options
Missing FAQ sections answering common questions

Budgeting for TikTok Ads

Question: What budget would you recommend to start TikTok ads?

Answer: TikTok ads typically require a higher budget due to delivery needs. We recommend a staircase approach starting at $ 20, $ 40, $ 60, and $ 80 daily across four ad sets. This helps identify the optimal spending level for effective delivery.

Spark Ads and Scaling

Question: Are you using Spark Ads to scale winners?

Answer: Absolutely! Spark Ads allow you to run ads from other creators' pages, which adds credibility. It's especially useful when you're managing large ad spends as it ensures a continual supply of fresh creatives.

B2B Strategies on TikTok

Question: Does TikTok work for B2B or only B2C?

Answer: TikTok is effective for both B2B and B2C. We've helped B2B clients book out strategy sessions and appointments with minimal ad spend. TikTok allows for creative, engaging, and cost-effective advertising which can be easily directed to funnels that convert leads.

Key Elements in TikTok Videos

Question: Is wording important in making videos?

Answer: Yes, wording is crucial. Adding captions and CTAs can significantly increase conversions and overall engagement. Highlight your unique selling points with text in your videos.

Budgeting and Mentorship Programs

Question: Can you talk about your mentorship and what to expect when joining?

Answer: Our mentorship program includes eight one-on-one sessions with a top media buyer, weekly group calls, access to our courses, and close monitoring and analysis of your ad accounts. It’s a comprehensive hands-on program designed to help you grow.

Custom Audiences & Lookalikes

Question: What's the best custom audience to create with TikTok ads?

Answer: Focus on large audiences, ideally a million-plus in size. Smaller custom audiences haven't yet shown effective results due to TikTok's algorithm requiring more data to optimize effectively.

Summary

The advice provided covers a broad range of strategies for leveraging TikTok both organically and with paid ads. From identifying key metrics for ad success to understanding the importance of storytelling, this session offers comprehensive insights into maximizing TikTok's potential for various business models.

Keywords

TikTok strategies
Organic marketing
Paid ads
Clothing brand
Founder story
Emotional connection
Add to cart
Budgeting for ads
Spark Ads
B2B on TikTok
Video wording
Mentorship program
Custom audiences

FAQ

Q: How do I know if my TikTok ads are effective? A: Monitor your metrics like click-through rates and conversion rates. Adjust based on performance over a 2-3 week period.

Q: What are the best organic strategies for a clothing brand? A: Share the founder's story, create try-on haul videos, and relate your products to current trends or celebrity styles.

Q: When should I switch my TikTok ad campaign from add to cart to purchase conversions? A: Start with purchase conversions, switch to add to cart if it doesn't deliver, and then switch back to purchase conversions after getting some traction.

Q: How important is a brand's story in marketing? A: Very important. A compelling brand story helps build emotional connections, increasing customer loyalty and sales.

Q: What's the best custom audience size for TikTok ads? A: Aim for audiences over a million-plus in size for effective results.

Q: Are TikTok ads suitable for B2B businesses? A: Yes, TikTok can be highly effective for B2B, especially for booking strategy sessions and generating leads.

Q: What is Spark Ads and how do they work? A: Spark Ads allow you to run ads from other creators' pages, adding credibility and ensuring a constant flow of varied creatives.