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TikTok is changing… Here's how to get views in 2024

Introduction

If you’ve been struggling with low views or low overall engagement on TikTok recently, they're literally giving you the road map so you can go viral and become a successful creator in 2024; y'all just aren’t listening. This is coming straight from TikTok Newsroom when TikTok announced the new Creator Rewards program last month. They provided details on exactly what they wanted from creators in 2024, breaking it down into four metrics so you know exactly what you need to change about your content.

Metric 1: Originality

TikTok wants people to be authentic. They don't want a bunch of AI-generated content or videos that were reposted from YouTube on their feed. They want people to show up as themselves, with authenticity and personal brands. This focus on originality is why so many people are experiencing zero views or having their content made ineligible for the For You feed.

TikTok doesn’t usually ban you from posting or consuming content when you violate this policy; they just take that video and make it ineligible for distribution on the For You feed. Content ineligible for the For You feed can still be discovered through search tools or by following an account.

Key points to note:

  • Content must be original and showcase your creative thought process.
  • Reposted or AI-generated content will not perform well.
  • Your own content can't be reposted without significant new edits.

Metric 2: Play Duration

Play duration combines your watch time and the percentage of people who actually finish your videos. Longer videos are encouraged only if people watch them all the way through, finding the sweet spot where high watch time aligns with complete views.

Focus on:

  • High-quality, savable content.
  • Keeping viewers engaged, especially for the first 5 seconds.
  • Avoid excessive posting; quality trumps quantity.

Metric 3: Audience Engagement

High engagement rates, shares, and saves are essential. Some practices to enhance engagement include:

  • Asking your audience questions in videos.
  • Replying to comments to foster a conversation.
  • Utilizing video replies to comments to drive up engagement.

Metric 4: Searchable Content

TikTok wants to compete with YouTube and Google as a primary search engine for younger generations. Creating content around searchable topics, frequently asked questions, and problems your viewers face is crucial.

  • Utilize tools like TikTok's Creator Insights, keyword searches, and others to find high-demand topics.
  • Evergreen content that remains relevant over time also performs well.

Conclusion

Success on TikTok under the new algorithm is not about hacks or slight optimizations. It's all about the viewer and creating engaging, original content. Focus on high touch, personal interaction with your audience, and continuously improve based on what resonates.

Keywords

  • TikTok
  • Creator Rewards
  • Originality
  • Play Duration
  • Audience Engagement
  • Searchable Content
  • Viral Content
  • Authenticity
  • High-Quality Content
  • Watch Time

FAQ

Q: Why are my TikTok views dropping to zero suddenly?
A: It’s likely because your content has been deemed unoriginal and made ineligible for the For You feed. Review TikTok’s policy on originality.

Q: Can I repost my own content?
A: No, reposting your own content without significant changes will hurt your performance. TikTok wants new and original content.

Q: How can I increase audience engagement on my videos?
A: Ask questions in your videos and reply to comments. Utilize video replies for more personalized interaction.

Q: What type of content is considered original?
A: Content that shows your unique perspective and creative thought process. Avoid reposting or using AI-generated videos.

Q: Does TikTok reward longer videos?
A: Yes, but only if they are watched to completion. Focus on high-quality, engaging content that keeps viewers watching till the end.

Q: How can I find searchable content ideas?
A: Use TikTok’s Creator Insights tool, search for relevant keywords, and observe what content other popular creators are focusing on.

By following these guidelines, you'll be better positioned to take advantage of TikTok's evolving platform and maximize your reach and engagement in 2024.

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