Tiktok is ACTUALLY Telling You How to Grow in 2024...

Introduction

TikTok has recently revealed key strategies for growth in 2024, and I’m here to break down the essential elements for you. From video lengths and formats to crucial dos and don'ts, this article will cover it all. Plus, I'll clarify how to navigate the changes brought by the Universal Music Group (UMG) and the end of the Creator Fund.

Understanding the Shifts

UMG's Catalogue Withdrawal

In mid-2023, TikTok allowed UMG to pull their music catalog from the platform. Previously, trending sounds and dances were pivotal for virality. However, after February 1, any videos using UMG sounds were muted. Surprisingly, TikTok didn't renegotiate with UMG. This shift indicates that TikTok prefers creators to focus more on original sounds and dialogues to foster original content.

Dos and Don'ts:

Do: Talk on camera, use copyright-free background sounds, and utilize original sounds.
Don't: Depend on trending sounds or let sounds dictate your creativity.

Creator Fund Ends

The Creator Fund, which paid 1-2 cents per 1,000 views, ended in late 2023. The new Beta Creativity Program requires videos to be longer than one minute, original, and compliant with fair use. This change pushes creators to focus on longer, original content.

Dos and Don'ts:

Do: Create talking head videos longer than one minute.
Don't: Make short, unoriginal, or repost videos from other platforms.

Landscape Videos

TikTok introduced landscape videos to compete with YouTube. For those who received notifications, TikTok boosted views for posting landscape videos. Requirements include one-minute duration and originality.

Dos and Don'ts:

Do: Experiment with horizontal video for added exposure.
Don't: Expect TikTok to revert to favoring short videos for earnings.

Live Streams

TikTok heavily promotes longer live streams to foster authentic interactions and community building. They have enhanced live stream monetization methods and increased traffic to live content by integrating it with the For You page.

Dos and Don'ts:

Do: Go live several times a week, especially after posting a new video.
Don't: Let anxiety or uncertainties keep you from going live.

The Bigger Picture

This isn’t an identity crisis for TikTok; rather, it’s a survival strategy. Other platforms like Instagram, YouTube, and Amazon have the backing to support short-form content without immediate monetization returns. TikTok had to adjust by pushing longer content and their TikTok Shop.

Blueprint for 2024 and 2025:

Make longer videos with on-camera dialogue.
Optimize SEO with hashtags and captions.
Build a community with live streams and stories.
Appreciate the extended shelf-life of videos, prioritizing quality over quantity.
Recognize the potential of horizontal videos.
Prepare for enhanced TikTok Shop features to compete with Amazon.

Keywords

TikTok, growth strategies, UMG withdrawal, Creator Fund, landscape videos, live streams, longer content, original sounds, trending sounds, community building, SEO, TikTok Shop

FAQs

What’s the impact of UMG pulling their catalog from TikTok?

UMG's withdrawal led TikTok to focus more on original sounds and dialogues, steering creators away from trending audios.

What is the Beta Creativity Program?

This program requires original videos longer than one minute, replacing the Creator Fund which offered minimal pay for short-form content.

Why is TikTok pushing landscape videos?

TikTok aims to compete with YouTube, offering a new format that supports enhanced advertising options.

How can I effectively use live streams on TikTok?

Go live several times a week, ideally after posting new content, to harness more views and build a consistent community.

What’s the future strategy for TikTok creators?

Focus on longer, quality videos with original content, optimize for SEO, and leverage live streams and TikTok Shop features for better engagement and monetization.

By grasping these changes and adapting, you'll be equipped to thrive on TikTok in 2024 and beyond.